15 fixes for campaigns that get clicks but no sales (includes complete implementation checklists)

​If having trouble with any links, you can read the online version here​

Hey Guys,

Let me ask you something - have you ever set up a campaign, watched it burn through budget, and wondered what the hell went wrong?

You did the research. You wrote decent copy. You set conservative budgets. But when you check the dashboard, you're either getting crickets or clicks that go nowhere.

Here's what nobody tells you: Most campaign failures aren't strategy problems - they're settings problems.

Those "helpful" default settings Google recommends? They're designed to spend your money, not make you profit. That landing page you threw together in an afternoon? It's killing 97% of your conversions in the first 8 seconds.

Today's edition cuts through the default advice everyone follows and shows you what actually works. You're getting the exact settings to change, the specific filters that reveal your competitors' winning ads (not their tests), and the conversion killers hiding in plain sight.

This is about fixing the invisible leaks before you scale.

➡️ Your Complete Implementation Guide

Before we dive in, I've put together something different for this edition. For every single strategy below, you're getting:

✅ 4-paragraph summary - The complete breakdown without watching the full video

✅ 25 key takeaways - Specific insights you can use immediately

✅ Step-by-step checklist - Exact actions to implement today

​Access Your Complete Implementation Guide Here​

This isn't just a list of videos to watch someday. It's your action plan for today. Bookmark it, use it, and execute it.

TL;DR - What You're Getting Today:

SEO: Fix "Crawled - Currently Not Indexed" with one title tweak
​Google Ads: Why Broad Match isn't always the answer (despite what Google tells you)
​Meta Ads: The impressions filter that shows you competitors' actual winners
​Agency Growth: Get your first high-ticket clients using "Dream 100" assets
​CRO: Neil Patel's 9-step checklist for engineering high-converting pages

Let's get into it.

1. SEO: Fix "Crawled - Currently Not Indexed"

The problem: You wrote a solid article. Google crawled it. Then... nothing. No index, no traffic, no visibility.

What's actually happening: Your title isn't unique enough. Google sees another version of "Home Renovation Ideas" and decides the internet doesn't need another one.

What you'll discover:

• Why generic titles get filtered out by Google's duplicate content radar
• The formula: Target Keyword | Benefit/Goal | Brand Name
• How to use pipes in your title tags to increase CTR and get indexed faster

​Watch the full strategy breakdown​

2. PPC: The "Kingmaker" Keyword Strategy

The problem: Google reps push Broad Match for everything. Follow their advice blindly and watch your budget evaporate on irrelevant clicks.

The truth: Broad Match works for discovery. Exact Match works for control. You need both.

What you'll discover:

• Why Exact Match isn't dead - it's your precision tool for high-revenue keywords
• The risk of letting AI guess at search intent without human oversight
• How to use Exact Match for your "Kingmaker" keywords while using Broad Match for expansion

​Watch the match-type masterclass​

3. Social Ads: The Meta Library "Spy" Update

The game changer: Meta's Ad Library used to show you what competitors were running - but not what was actually working. That just changed.

The new power: Filter by "Impressions (High to Low)" to see where competitors are actually spending money.

What you'll discover:

• How to identify evergreen winners vs. short-term tests
• Why you should ignore ads with promotional offers and focus on creative angles
• How to use tools like Foreplay to transcribe and analyze winning scripts

​Watch how to spy on winners​

4. PPC: The "Anti-Spam" Lead Gen Setup

The problem: 90% of your leads are bots, solicitors, or people searching from countries you don't serve.

The fix: Tighten your campaign settings before launch.

What you'll discover:

• Why you must uncheck "Search Network" and "Display Network" immediately
• The critical location setting: "Presence Only" vs. "Presence or Interest"
• How to use offline conversion imports to teach Google which leads are actually real

​Watch the step-by-step setup​

5. PPC: Saving Budget with Negative Keywords

The leak: You're paying for clicks you'll never convert. Someone searching "free sofas" isn't buying your luxury furniture line.

The defense: Build a negative keyword wall around your budget.

What you'll discover:

• How to build a "Common Sense" negative list (free, cheap, jobs, careers, etc.)
• Why checking your Search Terms Report weekly is non-negotiable
• How to use Keyword Planner to find bad associations before you launch

​Watch how to build your negative lists​

6. Copywriting: Writing Ads That Actually Get Clicks

The constraint: Google Search Ads don't let you change fonts or colors. The only competitive advantage is your words.

The opportunity: Most people copy their competitors. Here's how to beat them.

What you'll discover:

• Congruity: Mirror the searcher's exact language in your headline
• The Ladder: Move from features to high-level emotions (status, relationships)
• The Cheeky Factor: Use humor or direct call-outs to break pattern interruption

​Watch the copywriting deep dive​

7. PPC: Winning with a Tiny Budget ($500/month)

The myth: You need $10K/month to make Google Ads work.

The reality: You just need to stop trying to target the whole world.

What you'll discover:

• The power of hyper-local targeting (specific suburbs vs. entire cities)
• Why "Single Campaign, Single Ad Group" is best for small budgets
• How to use Dynamic Keyword Insertion (DKI) to make ads hyper-relevant

​Watch the small budget strategy​

8. Strategy: 10 Google Ads Hacks from a $20M Spender

The scenario: If a veteran agency owner lost everything and had to start over today, these are the 10 shortcuts they'd use to get profitable fast.

What you'll discover:

• Why you should hire influencers to make your creative (even for search campaigns)
• The LTV mindset: Why backend value matters more than frontend cost per lead
• Why you should start with Search Ads before expanding to Performance Max

​Watch the 10 hacks​

9. PPC: The "Right Way" Campaign Build

The trap: Google's default campaign builder is optimized to spend your money, not make you profit.

The walkthrough: This tutorial shows you exactly which buttons to click (and which to avoid).

What you'll discover:

• Why you should skip "Goal Guidance" at the start
• The case for starting with Manual CPC (or Max Clicks) vs. Max Conversions on new accounts
• Why you should separate "Near Me" keywords from City-specific keywords

​Watch the live build tutorial​

10. Business Growth: The "Five Ones" Rule

The result: Maria went from $63/year to $1M in eight months.

The method: Extreme simplification.

What you'll discover:

• The Rule of Ones: 1 Market, 1 Offer, 1 Conversion Tool, 1 Traffic Source, for 1 Year
• Why "boring" businesses scale faster than complex ones
• How to pivot to low-ticket offers (volume) if you need to buy back your time

​Watch the million-dollar roadmap​

11. SEO: How to Beat DR90 Giants

The challenge: Your site has DR30. You're competing against Reddit, Forbes, and DR90 giants.

The strategy: You can't out-link them. You have to out-teach them.

What you'll discover:

• Topical Authority: Create review pages for every tool mentioned in your "Best of" lists
• The internal linking structure that signals expertise to Google
• How to use "Alternative" and "Versus" pages to steal traffic from big brands

​Watch the underdog SEO strategy​

12. Local PPC: Cleaning Up Junk Traffic

The problem: For local businesses, broad match is a budget killer. Offering "Handrail Installation" doesn't mean you want to pay for "Stair railing ideas."

What you'll discover:

• How to use competitor brand names as negative keywords
• Why you should exclude out-of-state abbreviations
• The difference between "Handrail Installation" (good) and "Handrails" (too broad)

​Watch the traffic cleanup guide​

13. PPC: Stop "Guessing" with Experiments

The mistake: You make a change to a live campaign and sales crater. Now you're panicking to revert it.

The solution: Stop gambling with your live data. Use experiments.

What you'll discover:

• How to run proper A/B split tests (Experiments) in Google Ads
• Why you shouldn't just duplicate campaigns and run them side-by-side (audience overlap)
• The safe way to test switching from Max Conversions to Target ROAS

​Watch the experiments tutorial​

14. Agency: The Solo-Preneur Blueprint

The reality: You don't need employees. You need AI and a high-ticket skill.

What you'll discover:

• Why "Digital Services" (Cold Email, Ads Management) are the best beginner vehicle
• Risk Reversal: Using performance-based pricing to get your first clients
• Dream 100: Create the deliverable before you pitch to prove competence

​Watch the agency building guide​

15. CRO: The 8-Second Rule

The truth: Your ads aren't broken. Your landing page is just rude.

The cost: If you're paying for traffic and delivering a confusing experience, you're burning 97% of your budget in the first 8 seconds.

What you'll discover:

• Why "Last Click Attribution" is lying to you about ad profitability
• The 9 factors profitable marketers use (multi-step checkouts, non-buyer email flows)
• How to engineer a funnel that increases Customer Lifetime Value (LTV) so you can outbid competitors

​Watch Neil Patel's CRO breakdown​

🎯 Your Next Move

Here's the thing about all this information - it's worthless if you don't use it.

Pick one strategy from this edition. Just one. Get the implementation checklist, follow the steps, and execute it today.

That's how you turn information into results.

Don't let this become another newsletter you read and forget.

The person who executes first usually wins.

Talk soon,

- Tony