Here's the 10-step rescue plan (plus backlink tool that actually works)

​If having trouble with any links, you can read the online version here​

Hey Guys,

Here's the thing - 80% of Google Ads accounts are losing money right now. Not because the advertisers are stupid, but because Google's default settings are designed to make Google rich, not you.

I've watched this happen over and over. Someone launches their first campaign, picks some keywords, sets a budget, hits go... and then watches their money disappear with nothing to show for it. The clicks come in, but the sales don't.

This edition is different. I've curated 10 specific masterclasses that cover everything you need to stop the bleeding and actually make Google Ads profitable. We're talking about the "Invisible Conversion System" that doubles leads without spending more, the scientific way to A/B test without breaking your account, and the copywriting psychology that triggers what the pros call "commitment escalation."

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➡️ Your Complete Implementation Guide

Look, I know the problem with most marketing content - you watch the video, get excited, then don't actually implement anything because you're not sure where to start.

That's why we've created something different for this edition. We've added a separate Google doc with complete breakdowns for every single video:

✅ 4-paragraph executive summary for each strategy (get the core concept in 60 seconds)

✅ 25 key takeaways extracted from all 10 videos (the specific tactics you can use today)

✅ Step-by-step implementation checklists for each video (copy-paste these into your workflow)

​Access Your Complete Implementation Guide Here​

This is the stuff you actually need to execute, not just consume. Print the checklists, work through them one by one, and watch your account performance change.

Quick Reference Guide:

Before we dive in, here's what actually matters:

• Don't trust "Smart" defaults: Start with Manual CPC or Max Clicks. Don't let AI spend your budget until you have real data.
• Your Negative Keyword list is your biggest asset: The money is in knowing what to say "no" to.
• Structure matters: Keep high-intent "near me" keywords separate from generic research terms.
• Testing must be scientific: Never just "change" something. Use the Experiments tab to split-test properly.
• Copy is psychology: Features ladder up to emotions. A gym membership isn't about fitness - it's about status and relationships.

Now here are the 11 breakdowns you need to watch.

1. The $500 Budget Survival Guide

Most people think Google Ads requires thousands of dollars to work. Josiah Roche proves that's wrong. When you're working with a tight budget, you cannot afford opportunity cost. This video shows you how to make every single click count when you can only afford three of them per day.

What you'll discover:

• Why targeting suburbs instead of cities saves money and converts better when budgets are tight
• The "Availability Heuristic" - showing up nearby psychologically lowers friction for customers
• How to use Dynamic Keyword Insertion so your ad looks like it was written specifically for each searcher

​Watch the $500 Budget Strategy →​

2. The "Kingmaker" Keyword Strategy

There's a war between "Broad Match" and "Exact Match." Google wants you to go Broad. Purists want you to go Exact. This video makes the case for a hybrid approach - if you only use AI, you miss the "Kingmaker" terms. If you only use Exact, you miss scale.

What you'll discover:

• The difference between Semantic searching (meaning) and Syntactic searching (specific words)
• Why you should force Google to bid on your high-converting terms using Exact Match
• The "Rocket Emoji" framework for scaling account volume without destroying profitability

​Watch the Keyword Strategy Breakdown →​

3. If I Lost Everything, I'd Do This...

If you had to rebuild your ads account from scratch today, what shortcuts would you take? This video covers 10 hacks that usually take advertisers years to figure out. This goes beyond settings into actual business philosophy.

What you'll discover:

• Why you need "Common Sense" negative keyword lists from Day 1
• The "Influencer Hack" - how to get high-quality video ad creative without filming anything yourself
• Why consolidating budget into one "Best Seller" beats spreading it thin across multiple offers

​Watch the 10 Rebuild Hacks →​

4. The Invisible System (Why Your Ads Are Failing)

This might be the most critical video in this edition. Neil Patel reveals that the problem isn't your ad - it's the 8 seconds after the click. He breaks down the "Conversion Engineering" used by the top 1% of profitable marketers to cut acquisition costs by 75%.

What you'll discover:

• Funnel Economics: Why sending traffic directly to a product page burns cash
• The psychology of "Commitment Escalation" through multi-step checkouts
• Why offering only one payment option kills conversion rates by up to 18%

​Watch the Conversion Engineering Masterclass →​

5. Scrubbing Your Traffic Clean

Are your ads showing up for people searching "free" or "jobs"? That's the fastest way to drain a budget. Chris walks through exactly how to clean up your traffic so you only pay for people with a wallet in their hand.

What you'll discover:

• How to use the Search Terms Report to identify "budget vampires"
• Why you must filter out Competitor Brand Names immediately
• The danger of broad intent keywords (e.g., "Dumpster" vs. "Dumpster Rental")

​Watch the Traffic Cleanup Tutorial →​

6. The "Perfect" Lead Gen Setup

What separates this guide is the focus on quality over quantity. Getting 50 leads is worthless if 40 are spam. This video shows you how to tell Google to only find qualified humans.

What you'll discover:

• Why you should disable "Search Partners" and "Display Network" immediately
• The critical "Presence" vs. "Interest" location setting that stops your ads from showing in other countries
• Case study comparison: Landing page converting at 1.25% vs. one converting at 16%

​Watch the Lead Gen Setup Guide →​

7. The 500,000 Word List

Negative keywords aren't an afterthought - they're your primary defense. Ben Heath reveals his agency manages a negative keyword list with over 500,000 terms. This video teaches you how to build your defensive wall.

What you'll discover:

• How to use Keyword Planner to find negative keywords before you even launch
• The hierarchy of negative lists (Campaign level vs. Ad Group level)
• Why you need to exclude specific competitor names to avoid "curiosity clicks"

​Watch the Negative Keyword Strategy →​

8. Stop Using "Maximize Conversions" (Yet)

There's a right way and a wrong way to launch a new campaign. If you start with "Maximize Conversions" on a brand new account, you're flying blind. This tutorial explains the logical progression of bidding strategies.

What you'll discover:

• Why Manual CPC is the safest bet for new campaigns
• The "Tablet Trap" - why you should exclude tablet traffic in the early days
• How to use "Observation" audiences to gather data without narrowing your reach

​Watch the Bidding Strategy Tutorial →​

9. The "Safe" Way to Change Things (Experiments)

Ever made a change to an account and instantly regretted it because sales fell off a cliff? This video teaches you how to never experience that panic again by using the "Experiments" feature properly.

What you'll discover:

• Why duplicating a campaign manually is not a proper A/B test (and ruins your data)
• How to use the "Sync" feature to keep your base campaign updated while testing
• The 50/50 split rule: How to verify if a new bidding strategy actually works before committing your whole budget

​Watch the Experiments Tutorial →​

10. Copywriting That Actually Converts

Google controls the font, color, and size of your ads. The only way you can differentiate is with words. This video breaks down the psychology of high-click-through-rate writing.

What you'll discover:

• Congruity: Mirroring the exact language the prospect used in their search
• The Benefit Ladder: Moving from features ("Gym Membership") to emotions ("Status" and "Relationships")
• Risk Reversal: How to write guarantees in headlines that make it impossible for users not to click

​Watch the Copywriting Masterclass →​

11. 300+ High-Authority Backlinks in Minutes (No API Keys, No Extra Costs)

I just did a live demo with Abdul Hannan about his new tool called Keyword Ranker, and I'm adding it to this edition because it solves a specific problem: getting high-authority backlinks without the usual headaches.

Here's what makes this different - it's not just another backlink tool. Hannan's team spent months testing and curating a database of 5,500+ sites with actual proven results. These aren't random submissions. These are DA 25-50 backlinks that have moved the needle for real client sites.

What you'll discover:

• Get 300+ contextual backlinks per campaign from a rotating database (you won't get the same links every time)
• Built-in premium indexing included - no extra costs, no API keys to set up
• Works for parasite SEO, YouTube videos, landing pages, social media posts
• Case study: Medical supplement site doubled traffic after 5-6 campaigns over 6 weeks
• Case study: iPhone review site jumped multiple keywords to page 1, including #1 rankings for 1.9K volume terms
• Can handle multiple URLs and up to 500 keywords per campaign
• Works with foreign language keywords (Spanish, Korean, Russian, Chinese, etc.)

The setup takes literally 2 minutes. Add your URL, add your keywords, choose your category, and it's done. The tool handles everything including indexing.

Pricing: $197/year unlimited or $297 lifetime unlimited. No caps on backlinks or campaigns.

​Watch the video here​

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🔗 Keyword Ranker: Get 300+ High-Authority Backlinks (DA 25-50)

If you missed it above, here's your direct access to the Keyword Ranker tool that's getting real results for parasite SEO, YouTube videos, and landing pages.

✅ No API keys required

✅ No extra indexing costs

✅ 5,500+ site database that rotates

✅ Built-in premium indexing included

✅ Unlimited campaigns

Case studies show doubled traffic and page 1 rankings for competitive keywords. Setup takes 2 minutes.

→ Watch the full video demo: Click here​

→ Check out the Keyword Ranker offer: Click here​

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Your Next Steps

Here's what I've learned after watching hundreds of marketers try to fix their Google Ads accounts: information without action is just entertainment.

You now have 11 documented strategies from people who are actually running profitable accounts. But knowing the strategy doesn't help if you don't implement it.

That's why the implementation package exists - so you can actually execute instead of just consuming more content.

Speed of execution is your competitive advantage. While everyone else is still "planning" their Google Ads optimization, you can have your first cleanup done by tomorrow.

The person who ships first usually wins.

Talk soon,

- Tony