Plus the $2 citation, the £60 Google Business Profile trick, and Claude Code eating WordPress.

​If having trouble with any links, you can read the online version here​

Hey Guys,

10 videos today, and 7 of them are circling the same thing without saying it out loud: the page is stopping being the product. The data behind it is.

One guy is charging bots per crawl. Another is ripping WordPress out entirely and letting Claude run the site. A third is paying creators 25 bucks a video to get his software cited in AI overviews. Same shift, three different doors.

Let me cut to the chase on what's worth your Saturday.

TL;DR

Anthropic shipped Opus 5 at half the price of Fable and a voice agent that edits your Notion and deploys to Vercel while you talk. ChatGPT now builds and hosts websites on a DR 72 subdomain. James Dooley explains how he owns the entire first page for every fan-out query, not just position 1. Nico lays out a local SEO structure that got one member 99 booked appointments in a month. TJ Robertson and David Quaid make the case for CMS-less sites run by Claude Code. Greg Isenberg breaks down Cloudflare's pay-per-crawl and 3 businesses to build on it. Tobias builds a profitable directory live. Alex Cattoni does the math on why a 1% conversion lift is worth $600,000 a year. Paul Lipsky teaches all 9 Gemini Notebook studio tools. And Tim shows how $25 micro-influencer videos get you into AI citations.

➡️ Your Complete Implementation Guide

Not got time to watch the videos? Grab the resources (Summary, Insights & Checklist) for each video from this Google doc

👉 ​Access Your Complete Implementation Guide Here​

1. Stop shopping for models. Go deep on one workflow instead.

Riley Brown got Opus 5 and a new Claude voice agent in the same 24 hours, and the voice one is the story. He talked to his phone and it edited a Notion doc, drafted a Gmail, and deployed a landing page to Vercel.

What you'll discover:

• Where Opus 5 actually beats Fable on Anthropic's own comparison card (agentic coding, knowledge work, novel problem solving, agentic search) at half the cost
• The voice mode gotcha: it can't read a URL out loud, so you exit voice mode and ask for the link in text
• The "record a skill" button that watches your screen and turns what you did into a reusable skill, so you stop writing step lists

🎥 Watch here​

2. Build a whole website inside ChatGPT and park it on a DR 72 domain

Jesper Nissen shows the new Sites feature under the Work tab. One prompt, roughly 6 minutes, and you've got a live one-page site sitting on chatgpt.site.

What you'll discover:

• Exactly where Sites hides (Work tab, plus icon) and why a paid plan is required
• The EU restriction that stops publishing, and how Jesper verified people are already getting these pages indexed with a site:chatgpt.site search
• The catch that keeps expectations honest: outbound links from these pages are nofollow

🎥 Watch here​

3. Own all 10 results for every fan-out query, not just position 1

James Dooley runs lead gen across 650 industries and he's stopped thinking about rankings. He wants to control the messaging that every LLM repeats about a brand.

What you'll discover:

• The claim, frame, prove framework: you claim it, you frame why you're best, and a third party proves it, then you push that everywhere
• How he video-verifies Google Business Profiles legitimately by renting a real co-working office for under $100 a month, sign on the door and all
• The posting order that fixed Jesper's indexing: publish the socials first, grab those URLs, then write the longer web 2.0 post and link to all of them at the bottom
• Bonus: why 650 reactions on a Facebook post made it index in 30 seconds instead of never

🎥 Watch here​

4. The 4-step local SEO build that got 99 booked appointments in 1 month

Nico maps the whole thing on a Figma board: one page per service, one hub for areas served, and clean links between them. Steven from his community pulled 99 appointments in 30 days from organic alone.

What you'll discover:

• The 50% rule for area pages, and the checklist that keeps 12 location pages from collapsing into duplicates
• How to wire Google Business Profile into ChatGPT or Claude with Windsor.ai, then set a scheduled task that drafts review replies daily and posts 3 times a week (under 1,500 characters, linked to the specific service)
• The exact review-card wording that triggers review justifications, plus citation pricing at $2 in bulk or $3.20 one at a time through BrightLocal

🎥 Watch here​

5. What happens when you rip out WordPress and let Claude Code run the site

TJ Robertson built the visual back end his clients supposedly needed, then asked his team if they used it. Nobody did. They just talked to Claude Code instead.

What you'll discover:

• Why a 10-minute Loom beats teaching a client a page builder, and how staging plus a push-live button replaces the WordPress dashboard
• TJ's skill-writing rule: write the goal and the context, never the step-by-step process, because smarter models will find a better process than you did
• The publishing pace that keeps you safe: start at 10 pages or fewer, add more only once the last batch is indexed, and don't outpace the index
• David Quaid's case for satellite and exact-match domains as a firewall between experiments and your money site

🎥 Watch here​

6. Cloudflare just made "charge the bot" a business model

Greg Isenberg walks through pay per crawl and the 402 payment required response. A human won't pay a third of a cent to read a page. A machine will, every single time, without complaining.

What you'll discover:

• The niche data refinery: pick 1 city, track 100 businesses by hand in a spreadsheet, turn it into 10 outputs, then sell it to the agencies already serving that niche for $300 to $800 a month
• Agent readiness audits at $3,000 to $10,000, where the entire sales deck is a screenshot of what AI currently says about the prospect's company
• Archive to API: take a creator's 300 videos and package them as one job-specific tool, like "paste your cold email and get it rewritten using this system"

🎥 Watch here​

7. Build a directory that keeps earning while blog posts fade

Tobias has directories running on autopilot and he builds a fresh one on camera. The pitch is simple: structured, filterable data hubs age well, and AI engines keep citing them.

What you'll discover:

• His research stack: Grok for what's trending on X right now, Gemini deep research to strip the feature list out of every competing directory, Google Trends to check the sub-niche has pull
• The prototype shortcut: rough it in Replit and Stitch first, download the zip, then hand it to Claude Code inside a fresh Next.js project as context
• The seeding trick that saves hours: ask Claude for your data schema as JSON, paste that schema into a deep research prompt, then feed the filled-out results straight back in
• Where the first traffic comes from before SEO kicks in (his best build-in-public post hit 32,000 impressions)

🎥 Watch here​

8. The 1% that turns a $600,000 business into a $1.2 million one

Alex Cattoni has been writing copy for 15 years and she'll tell you the writing is about 20% of the work. The rest is research, positioning and listening.

What you'll discover:

• The math that sells the skill: 10,000 visitors, a move from 1% to 2% conversion, a $500 product, and you've added $50,000 a month
• Why businesses buy messaging rather than words, shown with two companies selling the identical product at the identical price
• Her 6-step cold start: learn fundamentals, study ads in the wild, rewrite real pages for practice, build 1 to 3 samples, tell everyone, keep going

🎥 Watch here​

9. Gemini Notebook, end to end, in 45 minutes

Paul Lipsky walks every feature of the tool formerly called NotebookLM. The part that surprised me: each notebook now runs its own compute, so it'll build you a PNG chart, a Word doc or a spreadsheet straight from the chat.

What you'll discover:

• All 9 studio outputs and when each earns its place (audio overviews, slide decks, video overviews, mind maps, reports, flashcards, quizzes, infographics, data tables)
• Interactive mode, where you interrupt the AI podcast hosts mid-sentence and argue with them
• The auto-label button that groups a messy source list, and the detail deck vs presenter deck split for slides
• How notebook memory ties your Gemini chats back into the notebook as a source

🎥 Watch here​

10. $25 videos that put your brand inside the AI overview

Tim goes after the video carousel that sits under almost every commercial search. A press release runs you $80 to $100 and reads like a press release. A micro-influencer video runs you $25 to $50 and reads like a human.

What you'll discover:

• Who to hire: creators in the hundreds or low thousands of followers, found by sorting YouTube results rather than chasing the 386,000-subscriber accounts
• The description formula he gives every creator: company name, target keyword, stat-based claims, feature bullets, overview section, keyword in the title
• How to recycle one paid video into a matching blog post and a template-driven service page for each town, so the arrangement changes every time instead of swapping the city name

🎥 Watch here​

Talk soon,

- Tony