16 steps, 1 hour, and one export button most people never touch.

​If having trouble with any links, you can read the online version here​

Hey Guys,

There's a page on your site right now that Google already likes. It's ranking, it's getting clicks, and it's quietly matching dozens of queries you never wrote about.

You just can't see them because you've never clicked the one button that shows you.

This edition starts there, then goes wide: Medium's return as a parasite SEO platform, the scaled AI content penalty that's coming, and eight other tactics worth stealing today.

TL;DR

Edward Sturm shows a 16-step, 1-hour update that makes your best page rank for more of what it already half-matches, then explains why Medium is back at 25.7 million clicks a month and how brands are quietly working it. He also sits down with David Quaid on the scaled AI content crackdown, and the answer is uncomfortable: Google is judging the mechanism, not the quality.

Paul J Lipsky builds live websites and private dashboards from one paragraph in ChatGPT. Powerhouse Affiliate breaks down what changed after $7.2 million in Google Ads spend. Ben Heath covers Meta's new calendar bookings inside instant forms. Iman Gadzhi gives 10 Claude settings most people never touch. Harry Long hands over 15 LinkedIn hooks and the 5 rules behind them. Sabrina Ramonov runs 30 million views a month from Claude Code. And Real Money Strategies builds 20 Pinterest pins plus a bridge page for $0.

➡️ Your Complete Implementation Guide

Not got time to watch the videos? Grab the resources (Summary, Insights & Checklist) for each video from this Google doc

👉 ​Access Your Complete Implementation Guide Here​

1. Squeeze More Keywords Out of the Page You Already Rank With

Your best-performing page is already partially matching queries you never targeted. Edward Sturm's 16-step process closes those gaps in about an hour, and step 4 is the one nobody does.

What you'll discover:

• The exact Claude prompt that reads your article against your Search Console CSV and tells you which H2 sections are missing
• Why do you ask for one H2 at a time instead of the whole rewrite (the placement changes the content)
• The 3 tells that give away AI copy every time: bad strategic advice, too many words, and hedging language like "can help" instead of "will."

🎥 Watch here​

2. Medium Is Ranking Again, and Brands Are Quietly Working It

Medium sits near an all-time high: 25.7 million organic clicks a month, and its keywords in positions 1 to 3 jumped from 1.2 million in April to 2.3 million. Edward Sturm breaks down what people are doing with that, including the parts he's careful to say he isn't recommending.

What you'll discover:

• The 4 SEO fields Medium hands you: page title, URL slug, H1, and meta description, plus alt text
• The posting maths brands are running: roughly 180 medium posts a year with 45 targeting keywords, plus 2 social posts a day across LinkedIn, X, Facebook, and Threads
• The 3 real risks: over-linking to the money brand, pogo sticking, and Google de-indexing everything after your username in the slug

🎥 Watch here​

3. A Private Dashboard You Can Check From Your Phone, Built in 10 Minutes

Paul J Lipsky typed one paragraph and got a live site with a working booking form and free hosting. The dashboards are the part almost nobody has clocked.

What you'll discover:

• How to trigger it: type @ then "sites", then describe what you want in plain English
• Why shorter prompts win here (tell it what the site should do and who it's for, then let it handle usability and design)
• The private back end it builds for you, so booking requests and RSVPs land somewhere only you can see

🎥 Watch here​

4. What $7.2 Million in Google Ads Spend Actually Taught Him

Google deleted 24.9 million ad accounts last year and killed 8.3 billion ads, over 99% of them before a human ever saw them. Powerhouse Affiliate explains exactly which business model died in that sweep.

What you'll discover:

• The 3 shifts: Google wants AI running campaigns, cost per click has tripled since 2020, and account trust plus conversion data is now a moat
• Why the winner in 2026 is the advertiser with the highest value per click, and how email capture, tools and upsells get you there
• The Identity Breached example: campaigns built around problems and intent, so the $260 offer arrives as the logical next step

🎥 Watch here​

5. The Scaled AI Content Crackdown That's Coming

David Quaid told Edward Sturm that Google's next Panda or Penguin is aimed at AI automation and that recent updates will look like a walk in the park. The distinction he draws is the one to write down.

What you'll discover:

• Why scaled content is about the means of production, so Shakespeare-quality copy piped from an API still counts
• The percentage rule of thumb: 50 new pages on a 10-page site is reckless, 500 on a 100,000-page site is a drop in the ocean
• What HouseFresh did after dropping from 50,000 clicks a month to under 1,000, and how branded search took them to roughly 300,000

🎥 Watch here​

6. Calendar Bookings Now Sit Inside Facebook Instant Forms

Ben Heath has wanted this for years. You can now put a booking link on the end screen of an instant form so people stay on the platform and still land in your calendar.

What you'll discover:

• Where to find it: ad level, instant form, ending, additional action, book time, then paste your scheduling link
• Why you still keep the lead even if they never book (the contact details are captured before the calendar step)
• The rollout picture: Calendly and HighLevel first, HubSpot expected early August, global availability expected in October

🎥 Watch here​

7. 10 Claude Settings Most People Never Touch

Iman Gadzhi reckons most people use about 10% of what Claude does while paying the full subscription. His tip 5 goes against nearly every bit of advice online.

What you'll discover:

• The memory interview: get Claude to question you about your life and work, then answer with voice instead of typing
• The model ladder as a team: Haiku for back and forth, Sonnet as the daily driver, Opus for layered work, Fable at the top
• Why he avoids projects: a project has its own sealed memory, so nothing you built in a normal chat carries in

🎥 Watch here​

8. 15 LinkedIn Hooks That Survive the 2-Second Scroll

Harry Long went through over 10,000 viral LinkedIn posts in a weekend and pulled out the opening lines that work. He also lays out what the algorithm changed underneath them.

What you'll discover:

• The 3 rule changes: conversation depth beats vanity metrics, external links get suppressed by up to 60%, and comment bait now hurts you
• The 5 non-negotiables behind every hook, including talking to one named person and promising value without spending it
• All 15 hook types with real examples, from the vulnerable confession to the direct call-out

🎥 Watch here​

9. Run Your Whole Content Calendar From One Chat Window

Sabrina Ramonov pulled over 30 million views in 30 days and schedules every post through Claude Code. The post grader is the piece worth copying even if you never touch her stack.

What you'll discover:

• Her 5-skill setup: content coach, brand brief, post writer, post grader, post scheduler
• The pre-publish gate that blocks em dashes, banned words, passive voice and hashtags on platforms where you don't want them
• How to point Claude at a folder of screenshots and get posts, carousels and captioned Instagram stories out the other end

🎥 Watch here​

10. 20 Pinterest Pins and a Bridge Page for $0

Real Money Strategies builds the whole funnel with free tools: Claude for the data and the bridge page, Gemini for images, Canva bulk create for the pins, Netlify to host it.

What you'll discover:

• Why Pinterest carries this: 630 million monthly active users, reaching over 40% of US households earning above $150,000
• The bulk create workflow in Canva that turns one spreadsheet into 20 pins with matched headlines and CTAs
• Why he skips his own email capture entirely, and lets the vendor's exit popup and follow-up sequence do the selling with his affiliate ID attached

🎥 Watch here​

Talk soon,
- Tony

P.S. Meta is rolling out those calendar bookings account by account, and it won't appear on instant forms you've already built. Create a fresh one today and check whether "Book time" shows up under additional actions. If it does, you're early.