+ Grow on Instagram from zero

​If having trouble with any links, you can read the online version her​e​

Hey Guys,

A researcher at GatherUp asked Google to find her a no-touch car wash that fit her SUV. Google's AI handed her a 3.3-star place.

Not the best rated one in town. The one whose listing actually answered the question.

Hold that thought, because it explains most of what's in this edition: the winner is usually the one the machine can read and the one who did the boring fundamental thing that everyone else skipped.

10 videos below. Sales, ads, SEO, local clients, custom GPTs, Instagram from zero, and an app built in 3 prompts.

Before we get into today's signals, a quick one.

Hannan built an unlimited rank tracker. Unlimited sites, unlimited keywords, no credits, no API keys, and a lifetime plan at $147 one-time. I recorded a 15-minute demo with him so you can see it before you decide.

Watch the demo: CLICK HERE​​
​Get lifetime access: CLICK HERE​

TL;DR

Google's Gemini Notebook now follows you into AI Mode in search, so your competitor research and your live results sit in one place. Jeremy Haynes gives 15 reasons Facebook ads fail (a pixel only holds 180 days of data, and one account went from 70 campaigns to 3 and nearly 4x'd ROAS). Alex Drew explains why 90% of the people you could sell to are non-customers you've never thought about.

Then two different ways to land local clients: John Whitford uses an AI prospect score plus an audit report to open cold conversations, and Adam Erhart charges $297 a month to fix the one problem business owners don't know they have yet.

After that: build a custom GPT that piggybacks on ChatGPT's 16 billion monthly visits, run all your social media on 1 day a month of input, grow Instagram from zero by treating your first 20 posts as practice, build a working app inside ChatGPT with 1 prompt, and Sabri Suby's 13 sales hacks (the big one: the sale is closed in the discovery, not the close).

➡️ Your Complete Implementation Guide

Not got time to watch the videos? Grab the resources (Summary, Insights & Checklist) for each video from this Google doc

👉 ​Access Your Complete Implementation Guide Here​

1. Your research now follows you into Google search

Google renamed NotebookLM to Gemini Notebook in July, and the newest update plugs it straight into AI Mode. Julian Goldie walks through what that means if you do content, keyword, or competitor research.

What you'll discover:

• How notebooks now appear inside AI Mode, with your sources and custom instructions syncing between both automatically
• The content gap prompt: drop 5 competitors' blog posts in, then ask it to list every subtopic those articles cover that your site doesn't
• The honest limits right now (English only, not available in the European Economic Area, no audio or video overviews or infographics inside AI Mode, and notebook chats in AI Mode don't sync back)

🎥 Watch here​

2. 15 brutally honest reasons your Facebook ads aren't working

Jeremy Haynes has run ads for 10 years, and this is the version he gives clients who show up blaming the algorithm. It's blunt, and most of it lands.

What you'll discover:

• Why hunting for data that explains why it doesn't work (higher CPMs, friends complaining, forum threads) guarantees you stay stuck
• The pixel truth almost nobody accepts: it only carries 180 days of data, so 6 years of "conditioning" counts for nothing
• The account he found with 70+ active campaigns, all targeting roughly the same thing. He cut it to 3. The result cost dropped 200%, and ROAS nearly 4x'd

🎥 Watch here ​

3. Stop fighting for the same 10% of the market

James Dooley sits down with Alex Drew, founder of ODYSS, on blue ocean strategy. The framing here is simple enough to use this afternoon.

What you'll discover:

• Why non-customers are roughly 90% of everyone you could sell to, while everyone else scraps over the same 10%
• The margin difference: red ocean pricing is cost plus 20 to 50%, blue ocean pricing comes from perceived value, so there's "air" in it
• Alex's hiring flip. He stopped inventing businesses and looking for someone to run them and now looks for people with a superpower first (the question he asks: what's the one thing you'd never get bored doing, even on weekends?)

🎥 Watch here

4. Find local businesses with visible problems before you ever contact them

John Whitford picks a niche live, finds a real roofing company in Orlando, runs an AI audit on it, and shows how that becomes a $300 to $500 a month client.

What you'll discover:

• The two filters he sorts by first: the AI prospect score (higher score means more fixable problems) and the plain "do they have a website, yes or no"
• Why he sticks to high ticket niches like roofing and HVAC, where one job is worth thousands, so a few hundred a month is easy to justify
• The opener that works better than a pitch: "I ran a quick marketing audit and found a few things that may be costing you leads. Want me to send it over?"

🎥 Watch here​

5. The $297 a month problem business owners don't know they have

Adam Erhart's angle is sharp: websites and ads get the "we've already got that covered" brush-off. This one takes 10 seconds to prove on the owner's own phone.

What you'll discover:

• Complete beats better. The 3.3-star car wash won because its listing had the clearance height and the hours, so the AI could answer confidently
• His fast prospecting filter: under 30 reviews, no owner replies, missing hours, services, or recent photos. Any 2 of 3 go on your list
• The 3-message email sequence over 6 days, including the "Sorry, forgot to mention" follow-up that continues the conversation instead of restarting it (GatherUp found 45% of consumers now care more about review recency than star rating)

🎥 Watch here​

If you're doing Parasite SEO, this one's for you.

I asked Hannan whether Rank Trackr could follow Medium posts, LinkedIn articles, and YouTube videos. It can. Any URL that ranks on Google. That solves a problem most trackers ignore, and it's all unlimited so you can track every post you've ever published.

See it in the walkthrough: CLICK HERE​​
​Grab it here: CLICK HERE​

6. Build one small tool and let ChatGPT hand you the traffic

ChatGPT gets roughly 16 billion visits a month. This video is about parking a useful free tool inside that traffic instead of building a new site and praying.

What you'll discover:

• The build: pick one buyer task with a real decision behind it, then name the GPT with the keyword (he checks Ahrefs and finds "PLR digital products" at 1,300 searches a month)
• Why the offer has to be congruent. A landing page GPT points at hosting or funnels; a business name GPT points at domains. Disclose the affiliate link every time
• The boosters that get it found: press releases pointing at your GPT, useful forum posts, and how-to videos showing the thing in use

🎥 Watch here (affiliatemarketingmc): https://www.youtube.com/watch?v=D1JnX2_i1kc​

7. 300,000 followers on 1 day a month of input

The ScoreApp video breaks down 150 weeks of posting that works out to roughly $7,840 a day. The input is smaller than you'd guess.

What you'll discover:

• The 10am to 4pm monthly filming session (36 days over 3 years) that feeds every platform, with a team repurposing it so your own second-guessing never blocks a post
• The 11-7-4 mindset: 11 touchpoints before someone registers you exist, 2 to 7 hours of content to understand a value proposition, across 4 different places
• The everyday CTA menu, ranked: comment or DM a word, an assessment people score themselves on, a live webinar, and a waiting list (his favourite, because 5 questions on signup hands you the data to tailor the offer)

🎥 Watch here (ScoreApp): https://www.youtube.com/watch?v=wxSZi_bBPos​

8. Grow on Instagram from zero without the bio-optimising nonsense

Eden has 1.7 million on Instagram and argues most starter advice (searchable name, perfect bio, launch to friends and family, hashtags) is a stalling tactic.

What you'll discover:

• Why your first 15 to 20 posts are practice. Nobody's watching an empty page anyway, so use them to learn and fill the grid
• The two documents to build first: a brand strategy doc and a breakdown doc where you reverse-engineer posts you love into hooks, structures, and psychological tactics
• The 10 commandments of engagement, including specific numbers, pattern interrupts, negativity bias, calling out your exact target, and naming the problem ("most people struggle with…")

🎥 Watch here (Eden): https://www.youtube.com/watch?v=vg-oNkyb5V8​

9. An app with a database, login and hosting, built from 1 prompt

Riley Brown replaced 3 SaaS tools he was paying thousands for in 3 prompts. If you build tools and don't write code, this is probably the most useful 10 minutes in the edition.

What you'll discover:

• ChatGPT Sites ships with database, hosting, authentication, storage, and custom domain built in, so there's nothing to wire up
• The single prompt that produced a working, shareable app in 25 minutes and 8 seconds (front end, sign-in, video storage, stats database)
• The annotate button: click an element in the browser, leave a comment like "make the video full screen," and send, and the live site updates

🎥 Watch here (Riley Brown): https://www.youtube.com/watch?v=mHqSBCHEZOY​

10. 97% of sales, in the order it actually happens

Sabri Suby has done over $300 million in his own companies and 18 years on the phone. 13 hacks, and the first one reframes everything after it.

What you'll discover:

• The sale is closed in the discovery. If you're hit with a wall of objections at the end, the diagnosis was thin, and no clever close fixes that
• Maybe kill more deals than nos, so you move people to a decision and assign a cost to doing nothing
• The silent objection. "I need to think about it" is a smoke screen, so you ask what specifically, then run the 1 to 10 close: where are you now, and what do I need to do to get you to a 10?
• Bonus, because it's the one most people skip: map your sales cycle, count the touchpoints it currently takes, then triple them

🎥 Watch here (Sabri Suby): https://www.youtube.com/watch?v=rsgvkkpNg7Y​

This week on anthonyhayes.io

Three QuickTips, each with a free tool

1. Your own posts are competing with each other

When several of your posts chase the same search, Google has to pick one. It often picks the thinnest or flips between them week to week, while every signal you've earned stays split across them.

​Three Of Your Posts Are Fighting Each Other shows you how to find those fights in about ten minutes and the order to fix them.

The tool: Cannibalization Spotter, a free Chrome extension that finds every group on your site that's fighting itself. Runs on your own machine. No key, no account, nothing uploaded.

2. Give your AI a training manual

Your AI starts every chat from zero, so you re-explain your business, and it still guesses.

​Give ChatGPT A Training Manual For Your Business explains OKF, Google's Open Knowledge Format, without the jargon. It takes about twenty minutes.

The tool: OKF Architect turns any web page into a knowledge base your AI can actually read and updates it instead of piling up duplicates.

3. Google now lets readers choose you

Google quietly added a way for readers to say they want more of your work. Since August it has fed AI Overviews and AI Mode as well as Top Stories.

​Google Now Lets Readers Choose You is a two-minute read, and it's straight about what this is and isn't. It changes what one reader sees, not where you rank for everyone.

The tool: the free Preferred Sources Button plugin adds Google's official button to your posts. You can click the real one on that page.

Build in public

#16: I finally built the tool that I wanted to build for years

Look at the bottom of a Zapier, ClickUp, or Notion page. That wall of links to alternatives, comparisons, and use cases is a system.

​SaaS SEO Factory pulls it out. Enter your product once and get back a prioritised list of the exact landing pages worth creating, each with its keyword, example title, suggested URL, intent and priority, plus a ready fat-footer structure. Nothing you type leaves your browser.

Running it on my own product was the humbling part, and that turned out to be the most useful bit. Read #16.

#14: The Evergreen numbers

Forty sales. $10,537. Zero refunds. All of it before I taught a single live session.

​Read #14 for the full sales report, and why the revenue figure is the part I care about least right now.

Webinar replay: rebuilding a 2,000-sales product better than the original (live replay)

I took a WarriorPlus product with more than two thousand sales, pulled it apart with Page Sniper, found the bottleneck, and rebuilt it live as something I'd actually use.

The result is Traffic Genesis, and it's free. Watch the replay, permission prompts and waiting around are included.

Also live this week

​The AEO Hub is now a full cluster: what AEO and GEO actually are, how they differ from SEO, and practical guides to getting cited by ChatGPT, Perplexity, and Google AI Overviews, plus FAQ schema and an AEO content checklist.

​AI Search Strategy Scorecard ranks the tactics by how much they genuinely move AI visibility, scores where your site stands, and hands back a prioritised plan.

​Traffic Magnets is live on version 3.

​The Resource Vault collects every checklist, scorecard, and calculator in one place. One email unlocks all 28.

P.S. Riley mentions the 10-day Web MCP challenge is live now with $35,000 in cash prizes, and you can enter with a site you've already built. 10 days is 10 days, so if that's your thing, go and look today.