The 2026 Marketing Playbook: 18 strategies you need today


Stop optimizing for Google alone - here's how to dominate the entire discovery pie

If having trouble with any links, you can read the online version here

Hey Guys,

It's happening again. The "easy" buttons are disappearing, but the "smart" buttons are multiplying.

From Google's AI Overviews stealing clicks to YouTube shifting its algorithm for TV screens, the landscape has completely shifted for 2026. If you're still doing what worked in 2024, you're already behind.

I've curated 18 critical updates, strategies, and case studies to get you up to speed fast. No fluff, just actionable intel you can use today.

TL;DR:

AI SEO: How to dominate Google's new AI Overviews and "Fan-out" queries
Local & Niche: A masterclass in ranking local businesses & choosing YouTube niches
Tools & Tactics: Gemini 3 site building, Anti-clickbait thumbnails, and the "Grok" prompt guide
The Big Picture: Why the "Discovery Pie" is growing, even if organic clicks are dropping

Let's get into it.

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1. The Step You Can't Skip for YouTube Automation

Author: Leo Grundström
Platform: X (Twitter)

Before you commit months to a channel, you need to validate the niche. Leo warns against "blind posting" and highlights the one analysis step that saves you from failure.

Key Takeaways:

  • Avoid wasting months on videos that won't perform
  • Conduct competitor analysis before picking a niche
  • Follow the specific workflow to validate demand first

Read the full strategy here →


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2. How to Appear in Google AI Overviews

Author: Cyrus SEO
Platform: X (Twitter)

AI Overviews (AIO) are the new "Position 0." Cyrus shares research on "Fan-out queries"—a specific type of search term that dramatically increases your chances of being cited by Google's AI.

Key Takeaways:

  • Target "Fan-out queries" to trigger AIO citations
  • Optimize for multiple related sub-queries within your content
  • Data backed by Surfer SEO research

See the research here →


3. Cracking the Code on AI Overviews (Case Study)

Author: Matt Diggity
Platform: X (Twitter)

Matt Diggity reveals a case study where a client went from zero AIO presence to 90+ keywords in 4 months, driving a 2,300% jump in AI traffic. This is the kind of stuff you can't ignore.

Key Takeaways:

  • AI Overviews appear for 26% of searches (and rising in 2026)
  • AIOs follow different rules than traditional SEO
  • You need a system specifically designed to structure data for AI

Read the breakdown here →


📺 Subscriber-only video dropping tomorrow... It's a complete walkthrough of my brand new tool 'RankMesh' with a discount code. Subscribe now or pay full price later.


4. The Grok Mastery Guide

Author: AI Guides
Platform: X (Twitter)

Grok is becoming a major player in AI chat, but prompting it requires a different approach than ChatGPT. This resource offers a "Mastery Guide" for properly utilizing the tool.

Key Takeaways:

  • Includes a prompt engineering mini-course
  • Provides 10+ mega-prompts for immediate use
  • Covers strategic use cases for marketers

Get the guide here →


5. Reverse Engineering $50K MRR Apps

Author: Greg Isenberg
Platform: X (Twitter)

Greg analyzed 8 apps that hit $50k/month in under 180 days. He found a repeatable 5-step pattern that anyone building tools in 2026 should follow. This is exactly the kind of intelligence I look for.

Key Takeaways:

  • Find a group that spends money on a weekly recurring problem
  • Use AI to handle the "input" (photos/videos)
  • Replace their slow existing tools with "dead-accurate" output

See the 5-step framework →


6. The 9 Levels of the "New SEO" Game

Author: Jake Ward
Platform: X (Twitter)

SEO isn't just Google rankings anymore. Jake maps out "Search Everywhere Optimisation" into 9 levels, from fixing technical debt to dominating "Parasite SEO" and LLM answers.

Key Takeaways:

  • Level 2: Optimization for AI platforms specifically
  • Level 4: LLM Answer SEO (becoming the training data)
  • Level 9: Topic Domination across all channels

View the full roadmap →


7. A Masterclass in Local SEO (New Orleans Case Study)

Author: Noah Igler
Platform: X (Twitter)

This is one of the most detailed threads on Local SEO I've seen. Noah breaks down exactly how to rank a landscaping business by focusing on neighborhood-specific pages and solving specific pain points like drainage.

Key Takeaways:

  • Review Velocity: Aim for consistency (5-8/month) over pure volume
  • Hyper-Local Content: Create pages for specific neighborhoods (e.g., "Garden District"), not just the city
  • Niche Positioning: Call out local issues (drainage, clay soil) in your Google Business Profile

Read the masterclass →


8. The "Anti-Clickbait" Thumbnail Strategy

Author: Mostafa Hasan
Platform: X (Twitter)

Click-through rates are dropping for "mystery" titles. The new strategy is "Anti-Clickbait"—thumbnails that answer the question upfront. Mostafa provides the exact AI prompt to generate these ideas.

Key Takeaways:

  • Answer the title's main question in the thumbnail image
  • Use AI to ideate "dramatic answers" for various angles
  • Includes a copy-paste prompt for image generation

Get the AI prompt →


9. 10 Insights from an Exclusive SEO Meetup

Author: Nick Gray
Platform: X (Twitter)

Nick shares high-level insights from a meetup with top SEOs. The consensus? Stop optimizing for keywords and start optimizing for "Agents" and "Entities."

Key Takeaways:

  • Agentic Research: Optimize for how AI verifies facts
  • Reputation Management: You must control what ChatGPT says about your brand
  • Brand Mentions: Unlinked mentions are the new backlinks

Read all 10 insights →


10. The Formula for ChatGPT Citations

Author: Jacky Chou
Platform: X (Twitter)

An Ahrefs study of 26,000+ URLs proves that self-promotion doesn't work for AI SEO. Jacky explains why you need external validation on 3rd party sites to get cited by ChatGPT.

Key Takeaways:

  • External Validation: AI cites 3rd party lists (G2, TechRadar), not your own blog
  • Freshness: 79% of cited pages were updated in 2025
  • Consensus: AI looks for patterns; appear on multiple lists to win

See the citation formula →


11. The "Discovery Pie" is Growing

Author: Matt Diggity
Platform: X (Twitter)

Don't panic about falling organic click-through rates. Matt explains that while Google clicks are down, total discovery (ChatGPT, YouTube, Reddit) is exploding.

Key Takeaways:

  • Only 1 in 3 Google searches result in an organic click now
  • ChatGPT handles 1 billion+ searches weekly
  • Stop relying on one basket; diversify where you show up

Read the thread →


12. Building Websites in 60 Seconds with Gemini 3

Author: Julian Goldie SEO
Platform: X (Twitter)

Web development barriers are gone. Julian demos how Gemini 3 can build full websites, CRM dashboards, and internal tools from plain English prompts.

Key Takeaways:

  • Create functional tools without coding
  • Perfect for rapid prototyping for small businesses/coaches
  • Builds interactive elements, not just text

Watch the demo →


13. YouTube's Shift to "TV"

Author: TubeLab
Platform: X (Twitter)

YouTube is quietly optimizing its algorithm for living room TV viewing. This changes how you should structure content for 2026.

Key Takeaways:

  • The platform is competing with traditional television
  • Longer form, "bingeable" content is being prioritized
  • Creators need to adapt to "TV rules"

Read the thread →


14. Generating Keywords for the AI Ecosystem

Author: The Boring Marketer
Platform: X (Twitter)

A quick framework for generating keywords that focus on "business impact" rather than just search volume, specifically for the AI search era.

Key Takeaways:

  • Comb for relevancy first
  • Tie keywords to expected value (Conversion % + LTV)
  • Prioritize by (Business Impact) x (Difficulty)

See the strategy →


15. The State of Digital Products (Miami Mastermind)

Author: Alex Suzuki
Platform: X (Twitter)

Alex shares takeaways from a room of 7-9 figure digital product sellers. It serves as proof that the "ebook and course" model is far from dead—it's scaling.

Key Takeaways:

  • Creators are converting views into $3k+ sales daily
  • Beginners are scaling to $100k/month in <8 months
  • Systems and automation are the secret sauce

Read the insights →


16. The Q1 Content Audit Strategy

Author: Jake Ward
Platform: X (Twitter)

Don't just write new content for 2026. Jake outlines a process to audit your existing URLs to find "quick wins" by updating, merging, or deleting old posts.

Key Takeaways:

  • Export all URLs via Screaming Frog/Ahrefs
  • Assign actions: Leave, Merge, Delete, Update, or Rewrite
  • Prioritize rewrites for keywords currently ranking in positions 4-20

Get the spreadsheet strategy →


17. Google's "Get AI Prices" Feature

Author: Noah Igler
Platform: X (Twitter)

Google is rolling out a feature where AI gets quotes for users automatically. This could crush small service businesses (plumbers, HVAC) if they aren't optimized to respond or appear in these automated requests.

Key Takeaways:

  • Users can get competitor quotes with a few clicks
  • Service businesses must ensure their data is structured for Google's AI to "read" their pricing/services

See the feature warning →


18. The Value of $200 MRR

Author: Tibo
Platform: X (Twitter)

A mindset shift for indie hackers. $200 Monthly Recurring Revenue sounds small, but it proves strangers trust you. Tibo offers to review products that have crossed this validation threshold.

Key Takeaways:

  • Validation is harder than scaling
  • If you have $200 MRR, you have a real business foundation
  • Focus on unlocking the "next phase" once validation is hit

Join the discussion →


🚨 URGENT: Is ChatGPT Recommending Your Competitors Instead of You?

I started to build out some free tools to use as lead magnets.

Here's the first one.

Inspired by Matt Diggity post a few days ago.

Here's a snippet from Matt's post…

"Most businesses accidentally block AI bots without realizing it.

Check your robots.txt file right now. Make sure you're not blocking ChatGPTbot or OAI-SearchBot.

Many security tools started automatically blocking these in July 2025. Your site could be invisible to AI without you knowing."

Free tool i built

🤖 AI Bot Checker - Free Tool

👉 https://aibotchecker.site

What it does:

* Scans your robots.txt

* Checks 35+ AI crawlers

* Shows what's blocked vs. allowed

* Tells you EXACTLY how to fix it

The results? Eye-opening.

Big brands ARE accidentally blocking AI.

Meanwhile, competitors who allow it are getting all the AI traffic

This is lead gen gold for anyone in:

- Local services

- B2B SaaS

- E-commerce

- Professional services

Try it + let me know what you find 👇

(P.S. This is the first of several free marketing tools I'm building. Keep an eye on the newsletter, we will add a new one weekly,
or
join the WhatsApp group for a free Daily Tool for the next 30 days!)

Want the Unfair Advantage?

If you're serious about staying ahead of the curve (instead of constantly playing catch-up), you need more than just intel. You need:

The marketers making serious money aren't just reading about these strategies – they're implementing them with proven systems that actually work.

What's Next?

Look, information without action is just entertainment. You've got 18 proven strategies sitting in front of you right now. Pick ONE that resonates with where your business is today and implement it today.

Speed of execution beats perfect planning every single time.

Talk soon,

- Toy


P.S. Hit reply and let me know which strategy you're implementing first. I read every response.

Tony Hayes Daily Growth Signals Newsletter

Every day we handpick the top 20 marketing tips, insights, case studies, methods, workflows, and free trials we've spotted on Twitter (X) and YouTube. It's completely free and lands in your inbox 6 days a week. No fluff, just the good stuff that's actually working right now. Creator of NicheBlasta, LeadBlasta, Viral Content Pilot, and many more innovative marketing automation tools. I build and release new tools every week built with no code platforms and run a WhatsApp group and the 'Unshackled' product creation bootcamp.

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