15 strategies for the marketers who want to stay visible when everyone else disappears

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Hey Guys,

Let me ask you something straight up.

When did you last rank #1 on Google and actually celebrate it?

Because that top spot you've been chasing for the last 25 years? It might be the thing quietly killing your traffic right now.

Google isn't a search engine anymore. It's an answer engine. The AI hands users the answer before they ever see your link. The rules changed. Most marketers haven't noticed yet — and that gap is your opportunity.

This edition is loaded. 15 content pieces covering exactly what's working in the 2026 marketing landscape. We're talking AI visibility, Google Discover, Facebook's algorithm flip, how to build full funnels with Claude, and a lot more.

Information without action is just entertainment. So let's make sure today's edition actually moves the needle for you.

➡️ Your Complete Implementation Guide

Every video in today's edition has been broken down in a dedicated Google Doc.

We're talking 4-paragraph summaries, 25 key takeaways, and step-by-step checklists you can follow immediately — no rewinding, no note-taking, no guesswork.

This is where the newsletter becomes a system rather than something you skim and forget.

👉 ​Access Your Complete Implementation Guide Here​

Bookmark it. Use it alongside the videos. It's the difference between watching content and actually implementing it.

1. This Simple ChatGPT Hack Makes You a Prompt GENIUS!

Most people use AI like a vending machine — put in a request, get a generic output, wonder why it's not useful.

The pros use it as an iterative engine. One small shift in how you structure your prompts changes everything.

In this video: the "Iteration" workflow that turns basic prompts into system-level results, how to build a prompt generator inside Gemini and ChatGPT, and the fix for that unmistakable "grainy AI look" on generated images.

▶️ Watch Here​

2. Google Discover Is No Longer Just For Publishers

60% of traffic for major news sites now comes from Discover. And it's opening up for e-commerce and niche brands right now.

This is passive traffic — people who weren't even searching for you. They just see you.

In this video: how to use "Trendjacking" to land your products in millions of passive feeds, the 13-word headline rule that stops the scroll, and why entity clustering is how you survive the AI content flood.

▶️ Watch Here​

3. Google's AI Mode Changed SEO Forever: The 5 New Rules

Google is willing to kill 40% of its own search traffic to stay relevant to the AI era. Wrap your head around that.

If you're not one of the sources being cited by AI overviews, you're invisible. Full stop.

In this video: the Citation Economy (being a source is the new #1), the Complexity Moat strategy for targeting queries AI won't answer alone, and why brand mentions now outweigh traditional backlinks.

▶️ Watch Here​

4. The 5-Step SEO Playbook for 2026

Stop optimizing for keywords. Start optimizing for entities.

The question isn't "what keyword am I ranking for" — it's "does the AI know who I am and what I'm the authority on?"

In this video: how to pick a hyper-specific idea that defines your brand in the AI's mind, how to seed brand mentions across third-party authority sites, and why your first two sentences are the most important real estate on your entire site.

▶️ Watch Here​

5. How I Tricked the Internet into Sending Me Free Traffic

Need traffic in under 24 hours? This "Brandjacking" technique uses rising trends to push your name into conversations already happening.

In this video: how to use the Keywords Everywhere trends tool to spot growing industries before they peak, the 2-minute press release strategy to piggyback off viral brands, and the "Technical Threat" angle that gets journalists to actually pay attention.

▶️ Watch Here​

6. Stop Pogo-Sticking: 5 UX Principles That Skyrocket SEO

Here's something most SEO guides won't tell you: if someone lands on your page and leaves immediately, Google marks you down. Hard.

It's called pogo-sticking and it's quietly tanking rankings for sites that have decent content but terrible first impressions.

In this video: the 3 questions every visitor must have answered within 5 seconds, why "Submit" is one of the worst CTAs you can use, and how short paragraphs and H2 headers actively reduce bounce rates.

▶️ Watch Here​

7. Top 4 Google Indexing Tools That Work in 2026

A backlink that isn't indexed doesn't exist.

If your links aren't moving the needle, they probably haven't been crawled yet. This video fixes that.

In this video: how to index social media posts from Facebook and LinkedIn in under 30 seconds, the free press release hack for site-wide backlink indexing, and how to use Google Search Console to get "worthy" pages indexed within 48 hours.

▶️ Watch Here​

8. Easy SEO Strategy To Rank FAST (The Amen Corner)

A tiny local pro shop is outranking national retailers with zero backlink budget.

Not because of some secret algorithm trick — because they stopped making the obvious mistakes everyone else is still making.

In this video: the "Home" title tag trap that's killing rankings, why carousels destroy conversion rates, and how to highlight goal completion metrics to make Google prioritise your local business.

▶️ Watch Here​

9. Facebook's Andromeda Algorithm Just Changed Everything

If your Facebook Ads were crushing it 6 months ago and now they're dying — this is why.

Facebook flipped to a "For You" discovery model. The rules just changed completely.

In this video: the Andromeda shift and why Reels are now the cheapest and most dominant ad placement, the Prospecting CBO system that gives the algorithm room to find buyers while keeping you in control, and how to stop bleeding ad spend on people who already bought from you.

▶️ Watch Here​

10. The Ultimate AI Visibility Checklist (AEO/GEO)

People are searching ChatGPT and Perplexity instead of Google. That's not a trend — that's where your market already is.

If your site isn't optimized for Generative Engine Optimization, you've got a 40% visibility problem right now.

In this video: the "Source Poisoning" tactic where 10 strategic documents can literally change what an LLM says about you, the Robots.txt fix that lets AI crawlers actually read your site, and why Reddit is the single best-kept secret for AI citations.

▶️ Watch Here​

11. Facebook Paid My Student $391 For ONE Post?

You don't need a massive personal brand. You don't need a product. You don't even need a website.

A simple Theme Page strategy is paying out hundreds per post for people who set it up right.

In this video: the 4-step system for finding a viral niche with high emotional connection, how to use PostPlanner to find content that's already proven to go viral, and how to stack Print-on-Demand on top of Facebook monetisation for 3x the profit from the same audience.

▶️ Watch Here​

12. Building Landing Page Funnels with Claude (Cancel GHL)

Page builders like GoHighLevel are slow, clunky, and expensive. There's a faster way.

Use Claude to design and deploy custom-coded funnels that load instantly and look exactly how you want them.

In this video: the GitHub + Netlify + Claude workflow built specifically for non-coders, how to iterate your design section-by-section for a bespoke high-end look, and how to push live edits to your site via the command line — it's far simpler than it sounds.

▶️ Watch Here​

13. SEO in 2026: How I'd Rank in the AI Era

When an AI overview appears on a search result, the #1 ranked page loses 58% of its clicks. That's not a rounding error — that's a collapse.

The search journey has fundamentally changed. Here's the new path.

In this video: Query Fan-out and how to rank for the sub-questions AI generates before forming an answer, why "action-driven" queries are the only safe haven left in traditional SEO, and the direct correlation between branded mentions and AI overview visibility.

▶️ Watch Here​

14. Local SEO & AI Search Masterclass

A dentist in a random small town was completely invisible online — until they changed one single setting on their profile.

30 minutes of work. Top of the local pack.

In this video: the Location Preference mistake costing businesses 10 spots in local results, how to optimise third-party citations on Yelp and HealthGrades specifically for AI-generated answers, and how to use GBT-5.4 to find brand inconsistencies across the entire web.

▶️ Watch Here​

15. The Future of SEO: Lily Ray on Google Updates & GEO Spam

Lily Ray is one of the sharpest SEO minds working right now — and she's sounding the alarm.

Google is dropping what she calls "atomic bombs" on sites that do too much SEO. That's not a typo.

In this video: why 50,000 area code pages are now classified as spam under Programmatic SEO, the site-search theory showing how LLMs are whitelisting specific domains for trusted answers, and why your personal brand has become your only sustainable SEO insurance in 2026.

▶️ Watch Here​

Before you go — something worth flagging

I've just launched Evolution IM — four live sessions every month where you watch me build and test real strategies inside my own IM businesses.

Not a course. Not a recap. The actual live session where the experiment happens for the first time.

Month one is all about traffic and list building — and I've already put money on the table.

Session #1 — Tuesday 3rd March Exit Traffic Network setup, done live. I've purchased the traffic, we launch it together on the webinar and track what happens over the coming sessions.

Session #2 — Coming Sunday AI Traffic Whale — 2,000 buyer-intent clicks for $200 on a vendor deal. Again, live setup on the webinar. Results reported back as they come in.

Sessions 3 and 4 follow the same theme. Members get notified of topics first.

$97/month or $48.50 every two weeks. All sessions recorded. Cancel anytime.

If you want to go deeper than the newsletter and watch these experiments happen live — this is where that happens.

​Join Evolution IM before Session #1 ​

Talk soon,

- Tony