15 resources that show exactly what the shift looks like in practice.​

​If having trouble with any links, you can read the online version here​

Hey Guys,

Let me be straight with you — the last 7 days have been one of the biggest pivots I've seen in the years I've been watching this space.

We're not just talking about new tools or faster prompts. We're talking about a complete shift in how knowledge work gets done. Prompting is giving way to orchestration. SEO is evolving from ranking pages to training AI models. And if you're still treating AI as a chatbot, you're already a lap behind.

Here's your full breakdown of the 15 resources that matter most right now. I've deliberately kept this practical — no fluff, just what's working and why it matters for your business.

➡️ Your Complete Implementation Guide

I know most people read newsletters like this, nod along, then do nothing with it. That's why I've put together a separate Google Doc for every single video in today's edition.

For each one, you get:

✅ A 4-paragraph summary — the full context without having to watch if you're short on time

✅ 25 key takeaways — the exact bullets worth saving and acting on

✅ A step-by-step implementation checklist — so you can go from "that's interesting" to "that's done"

Because remember — information without action is just entertainment.

👉 ​Access Your Complete Implementation Guide Here​

Bookmark it. Use it alongside this edition. That's where the real value lives.

Today's 15 Resources

1. The Era of "Vibe Working" Has Begun

The Head of Product at Anthropic just made something very clear: AI is no longer a tool you talk to — it's a team you manage. For anyone in marketing, this shift from prompting to what's being called "Vibe Working" is the most important pivot of 2025.

What makes this worth watching: the concept of spinning up specialised AI agents for research, strategy, and execution simultaneously. Not one at a time — all at once. Add in Claude's 1 million token context window (meaning you can feed it your entire business logic so it never hallucinates your brand voice), and you start to see what "AI as a team" actually means in practice.

The mindset shift is simple but powerful: stop thinking in tasks, start commanding outcomes.

👉 Watch the breakdown here​

2. Meet Your New AI Employee (That Lives on Your Desktop)

This one's for anyone who's ever wished their AI could just... keep working while they slept. OpenClaude is an open-source, free agent that doesn't live in a browser tab — it has full control of your computer. Clicking, downloading, researching, filing.

The "Heartbeat" feature is what caught my attention — the bot sends you updates via Telegram or WhatsApp while it works. You can watch it run a full market research session and handle file management without any further input. Real autonomy. Real workflow.

If you're spending 3+ hours a day on research and admin tasks, this deserves your attention.

👉 Watch the tutorial here​

3. "Brainwashing" AI — The New Frontier of Brand Reputation

Here's a stat that should change how you think about content strategy: a new study proves it only takes around 250 documents to influence a 13-billion parameter AI model. That's not a bug — it's a blueprint.

This isn't black hat. It's the logical evolution of reputation management. The strategy, called the "Authority Content Protocol," involves flooding the internet with 250+ high-quality assets so that AI consistently views your brand as the authority in your space. There's also a defensive angle here — a prompt that audits what AI currently "thinks" about your brand based on Reddit and forum scrapes.

If you're building any kind of brand, this is a must-watch.

👉 Watch the strategy here​

4. Vibe Marketing — Building an Agency in 60 Minutes

We've seen Vibe Coding. Now here's Vibe Marketing: watch a complete marketing system — competitor analysis, landing page, and ad creatives — get built from scratch in a single terminal session using Claude Code and MCPs (Model Context Protocols).

What I found most valuable here is the concept of "reusable marketing skills" — essentially prompt templates that write perfect direct response copy every time without starting from zero. One-shot assets. Deployed from the command line.

If you run a marketing agency or do client work, this changes your production capacity significantly.

👉 Watch the masterclass here​

5. Code a $10K Sales Funnel Without Knowing How to Code

A week of developer time and a full team used to be the barrier to entry for a custom high-ticket sales funnel. Not anymore. This video walks through building one with Claude Code and deploying it to GoHighLevel in hours.

The "Claude.md" battle plan is the key concept here — a project file that tells the AI your design system so it never forgets it mid-build. Pair that with Variant.com for design mockups before you write a line of code, and you have a complete build process that produces something that genuinely outperforms most paid templates.

If you use GoHighLevel or deliver funnels for clients, this is a game-changer for speed and margins.

👉 Watch the full build here​

6. The "Skill" Feature Most People Are Ignoring

Sixty seconds to set up. Game-changing in practice. The "Skill" feature in Claude allows you to create reusable instruction sets — permanent tools that handle your specific workflows perfectly every single time.

The example that clicked for me: instead of rewriting the same prompt every time you want meeting minutes or a meal plan, you create a Skill once and it just works going forward. There's also a file-based memory angle — making AI update existing files rather than generating new outputs each time. And Global Skills work across every project you open.

If you're doing repetitive AI-assisted tasks, this removes the friction completely.

👉 Watch the tutorial here​

7. Is Video Editing Dead? (Remotion + Claude)

Vibe Editing is the logical extension of Vibe Coding. This video demonstrates how to use Claude Code to programmatically generate motion graphics and video ads via the terminal — no timeline, no editing software, no learning curve.

The Remotion library handles code-based video creation. You swap logos, colours, and text with a prompt. The agency play here is real: selling "programmatic video ads" to e-commerce clients at speed and scale that traditional production can't compete with on price or turnaround.

If you're in video content or client work, this is worth understanding now rather than in 12 months.

👉 Watch the breakdown here​

8. Five Luxury Websites in 18 Minutes

Claude Sonnet 4.6 has clearly levelled up on design. This video puts five distinct, high-end sites — brutalist, luxury, tech SaaS — live in under 20 minutes. No reference images needed. The AI has internalised the aesthetics.

The tech stack (Next.js, Tailwind, Framer Motion) delivers buttery animations straight from the prompt, and deployment goes directly to Vercel via command line. What would have taken a design team days now takes one person 20 minutes.

If you're selling web builds or want a premium presence without the premium price tag, pay attention to this one.

👉 Watch the demo here​

9. The "POV" Formula Taking Over LinkedIn and Instagram

This is a content framework, not a tool — and it's one of the most reliably viral formulas circulating right now on LinkedIn and Instagram. The POV (Point of View) approach works by making the audience the main character rather than the creator.

The psychology is solid: people engage with content they see themselves in. The structure matters too — sentence rhythm following the F-shaped reading pattern keeps people scrolling instead of bouncing. There's a copy-paste template included that you can put to work today.

If you're creating social content and your engagement is flat, this is worth implementing this week.

👉 Watch the breakdown here​

10. Ranking Number One in the Age of AI

AI is eating search results. Organic traffic is down across the board. The response isn't to panic — it's to pivot intelligently. This video lays out a clear strategy focused on "money pages" and the "Doorstep Method" — finding keywords stuck on page 2 and giving them the targeted push to page 1.

More importantly, it covers how to get your brand into the sources AI actually uses to generate answers: Reddit threads, press releases, high-authority citations. If traditional Google traffic is drying up for you, this is the practical alternative.

The Reddit and press release angle ties directly into what we covered in item 3 above on the Authority Content Protocol.

👉 Watch the SEO guide here​

11. Automate Your News to Drive 20K Monthly Visitors

One brand is quietly pulling 20,000 visits a month by simply maintaining a "News" section on their site. The concept is straightforward: automated content that signals to Google (and AI crawlers) that your site is active, relevant, and authoritative.

The tool featured — Arvo — handles the scraping, rewriting, and publishing without human intervention. What makes this particularly smart is that it works even if Google traffic declines, because AI agents still need fresh news sources to pull from.

If you're building or maintaining a content site, this is a low-effort traffic channel that compounds over time.

👉 Watch the automation tutorial here​

12. Local Business in a Box — The $500–$2K Upsell

Local businesses need modern websites and most still don't have them. This video demonstrates how to build professional service-business sites using Google AI Studio — complete with local contact storage via IndexedDB and direct-to-WhatsApp integration, all without a backend.

The WhatsApp integration is the conversion play. Local traffic clicks, chats, books. It beats email forms for speed and completion rate. The business model is equally simple: find businesses without sites, pitch this as a $500–$2,000 done-for-you service. The build takes hours. The margin is excellent.

If you do local client work or want to add a productised service, this is one of the cleaner opportunities in this edition.

👉 Watch the tutorial here​

13. NotebookLM Superpowers — You're Probably Using It Wrong

Most people use Google's NotebookLM as a document summariser. It's actually an interactive research assistant — and there's an "Information Alchemy" technique that bypasses its source limits entirely.

The Synthesis Loop compresses 300 sources into a single "Note" so you can keep layering data without hitting caps. The interactive audio feature lets you jump into an AI-generated podcast and ask the hosts questions in real time. And the Deep Research mode builds your bibliography before you write a single word.

If you do heavy research for content, strategy, or client work, this removes hours of manual effort.

👉 Watch the guide here​

14. Scaling to $100K a Month — The Pay-Per-Lead Shift

This is a business model conversation, not a tactics video — and it's one of the most important ones in today's edition. The agency owner featured went from $0 to $100K in 30 days by switching from retainer-based billing to a Pay-Per-Lead model.

The core argument: retainers punish you for getting better. PPL rewards results and simplifies the sales conversation to a single question — "how many leads do you want?" The skills aren't the issue for most people. The model is.

If you run any kind of service business, this is a perspective shift worth sitting with.

👉 Watch the interview here​

15. The Simplest $2.2M Side Hustle — AI eBooks on Amazon KDP

Not glamorous. Completely repeatable. Non-fiction eBooks on Amazon KDP remain one of the most reliable online income models — and AI has removed the biggest barrier, which was production time.

The three-step loop is clean: find proven demand using Best Sellers Rank data before you write a word, create a simpler/better version of what's already selling, and put it where buyers already are. AI handles a 10,000-word draft in a single day. The market validation step is what most people skip — and it's the whole game.

If you want a lower-effort income stream that runs alongside your main business, this is worth a serious look.

👉 Watch the strategy here​

Before you go

The One Prompt Apps launch offer is closing soon. Instead of spending credits building apps from scratch every time, this teaches you to build one master template with a single prompt, then clone it endlessly.

Turn it into email tools, SEO analyzers, content generators - whatever you need. No more burning through credits or paying developers.

Launch pricing ends in the next few days: https://anthonyhayes.me/one-prompt-apps​

REMINDER — YOUR IMPLEMENTATION GUIDE

For every single video in today's edition, I've prepared a dedicated breakdown in the Google Doc — 4-paragraph summary, 25 key takeaways, and a step-by-step checklist you can start working through today.

Talk soon,

- Tony

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