Newsletter: Stop downloading skills. Start building them (plus 9 more plays)


Why 95% of you don't need an agent.md file, the ACOS fix nobody runs, and a 5-agent SEO council.

Hey Guys,

Here's the uncomfortable truth today: most of what you've been told about "working with AI" is backwards. You don't need more skills, more sub-agents, or more downloaded templates. You need fewer, built by hand, from your own workflow. One creator in this edition went 5 iterations deep on a single skill and now runs an 8-source report flawlessly in 10 minutes. Another spent 200 hours on one skill and it now edits his videos better than he does.

10 videos. 10 plays you can run today. Let's move.


📌 TL;DR

Ross Mike explains why skills beat agent.md files (and how to build them properly). Barry shows the only smart way to lower your Amazon KDP ACOS. Tim ships a 5-agent SEO council for Claude. Nico fixes the #1 ranking killer: website structure. Sylvester walks through Chiify, a book aggregator that pays monthly and hits 400+ stores. Adam Enfroy lays out the 2026 Pinterest + Amazon affiliate playbook. Luuk's Claude skill cuts short-form videos and hands you a DaVinci Resolve timeline. Nadine audits why YouTube shows your videos to the wrong people. Dan Martell designs a $10K/month productized AI offer in minutes. Jesse shares what actually ranks after building 50 local SEO microsites.


➡️ Your Complete Implementation Guide

Not got time to watch the videos? Grab the resources (Summary, Insights & Checklist) for each video from this Google doc

👉 ​Access Your Complete Implementation Guide Here


1. Build Skills Like You'd Train an Employee (Not Like You'd Buy an App)

Ross Mike drops a contrarian bomb on Greg Isenberg's pod: 95% of people don't need an agent.md file, and downloading other people's skills is a mistake. The models are already good. What they lack is YOUR workflow.

What you'll discover:

  • Why skills use "progressive disclosure" so only the name and description sit in context (Ross's example: 53 tokens vs 944 tokens burned on every single turn by an agent.md file)
  • The right build order: walk the agent through your workflow step by step, get 1 successful run, THEN tell it "review what you did and create the skill"
  • The recursive loop that took Ross's 8-source YouTube report from broken to flawless in 5 iterations: when it fails, feed the error back, fix it, then update the skill so it never happens again

🎥 Watch here


2. The Only Smart Way to Lower Your Amazon KDP ACOS

Barry KDP breaks down why cutting your bids to fix a high ACOS is a trap: you drop lower in search, get less trust, fewer clicks, fewer sales. The real fix is increasing sales, and he shows the exact lever.

What you'll discover:

  • The math in plain numbers: spend $10 on 10 clicks, get 1 sale at $10 back and you're at 100% ACOS; get 2 sales from the same spend and you're at 50%
  • Why more sales triggers Amazon's snowball effect: more sales feed the algorithm, push you higher, earn more clicks, and spiral your book upward
  • Barry's A+ content formula that turned a 300-400% ACOS music book around: list features, benefits, and pain points, then link 1 of each into a single sentence that triggers the buyer's brain

🎥 Watch here


3. A 5-Agent SEO Council That Argues With Itself (So You Don't Waste Months)

Tim The SEO Guru built a Claude skill that runs 5 sub-agents who disagree on purpose, then a judge delivers 1 decisive verdict. No more rosy AI answers telling you what you want to hear.

What you'll discover:

  • The 5 council members: intent analyst, SERP competitor checker, on-page technician, a contrarian who assumes your plan fails, and a role-played searcher
  • Live proof: the council killed "lawyer near Miami" as a fake keyword-tool artifact and redirected budget to Google Business Profile optimization plus practice-area + neighborhood pages
  • The second workflow: a live page audit that caught an unfinished Wix template with placeholder social links and prescribed 150 words of localized copy per service plus schema markup

🎥 Watch here


4. Your Website Structure Is Why Google Ignores You

Nico has reviewed over 300 websites and helped more than 600 people rank, and he says the #1 mistake isn't backlinks or AI content penalties. It's flat, messy structure. Think of your site as a folder: a dog's breakfast doesn't rank.

What you'll discover:

  • The parent/child page hierarchy that makes URLs read like /services/emergency-plumbing so Google instantly understands your site
  • A free prompt that generates your full sitemap as an SVG you can drop straight into Figma and rearrange before you build a single page
  • The WordPress "quick edit" trick: assign a parent page in 2 clicks so every service nests correctly under its hub

🎥 Watch here


5. 1 Upload, 400+ Bookstores, Paid Monthly

Ezeanaka Sylvester walks through Chiify, a book aggregator that pushes your ebooks, audiobooks, and paperbacks to Amazon, Apple, Kobo, Google Play, Barnes & Noble, OverDrive, and digital libraries like Tolino, Odilo, and Vivlio. Big draw: monthly payouts while rivals make you wait 60 to 120 days.

What you'll discover:

  • The free plan: 3 books distributed to the top 5 retailers with a 10% commission, plus paid tiers up to a $300 lifetime deal covering 150 books at 0% commission
  • Books go live on selected stores in 3 to 7 days, with a built-in cover studio, series grouping, and royalty splits for co-authors and narrators
  • The e-commerce feature: spin up your own author storefront, sell direct to readers, and keep 90% of every sale

🎥 Watch here


6. The 2026 Pinterest + Amazon Affiliate Playbook (Evidence First, AI Second)

Adam Enfroy says the keyword-first affiliate blog is dead. What ranks now is evidence-first content: your own methodology, your own tests, distributed across Google, Pinterest, and YouTube. AI organizes the work. It can't BE the work.

What you'll discover:

  • The 5 components every money page needs: a specific buyer problem, visible methodology, original evidence, decision segments, and a clear next step
  • The new Pinterest-Amazon integration that lets eligible business accounts connect a storefront, tag products, and apply affiliate links plus disclosures automatically
  • The content matrix: 4 intent angles times 3 visual treatments equals 12 legit pins per product cluster, plus his 30-day launch plan you can copy week by week

🎥 Watch here


7. A Claude Skill That Edits Your Shorts and Hands You a Resolve Timeline

Luuk Alleman spent over 200 hours building a Claude skill that turns 1 long recording into roughly 10 short-form videos. The intro of his video? Fully edited by the skill itself.

What you'll discover:

  • The workflow: Claude Code transcribes the raw footage, maps every topic, identifies the shorts, cuts 1, and exports a vertical DaVinci Resolve timeline you can fine-tune by hand
  • How the skill is built: Python scripts for transcribing, recutting, and aligning, plus a skill.md packed with his rules and lessons that tells Claude exactly when to run which script
  • The human-in-the-loop move: adjust the rough cuts in Resolve, push it back to Claude, and let it plan the B-roll and finishing touches

🎥 Watch here


8. YouTube Was Showing Your Videos to the Wrong People (Here's the Audit)

Nadine Sykora used YouTube's own AI to audit her channel and found the algorithm pairing her videos next to Love Island clips and Gen Z birth-rate takes. 0% click-through. The fix wasn't thumbnails. It was titles.

What you'll discover:

  • 3 reports to run right now: the "content suggesting this video" list, the traffic-source CTR split (hers: 8.1% browse vs 1.9% suggested), and the impressions-vs-CTR zigzag that screams algorithm confusion
  • The 3 title fixes: cut vague words like "tips" and "growth", name WHO the video is for (outright or by situation), and drop broad killer words like "money" or "recipe" that pit you against giant channels
  • The rule of thumb: put the who and the what in your first 40 title characters and first description line, then give YouTube 48 hours to reprocess the metadata

🎥 Watch here


9. Design a $10K/Month Productized AI Offer in Under 10 Minutes

Dan Martell says "I do AI for you, pay me monthly" is 90% of service businesses, and it's a terrible deal because you're just selling hours. The fix: productize the offer and sell an outcome.

What you'll discover:

  • The backwards math: $10K goal divided by a $1,000/month price equals 10 clients, and why $1,000 is the floor where there's meat on the bone
  • The 3-tier stack from the live session: a $444 90-minute jumpstart, a $997/month core (1 workflow per month, a dashboard, a personalized AI agent), and a $5K full ecosystem, always leading with the core
  • The language shift that protects your time: never sell "3 hours with me", sell "training with me or my team", because clients buy your standards and methodology, not your hours

🎥 Watch here


10. 50 Local SEO Sites Later: What Actually Ranks in Google, AI Overviews, and ChatGPT

Jesse Cunningham has built over 50 local microsites, and his blunt take: your next customer may never see your website. AI agents read everything and cross-reference it against your Google Business Profile, your reviews, and the rest of the web. Consistency wins.

What you'll discover:

  • The mirror principle: your website should match your Google Business Profile page for page, same services, same city, same wording, structured as hubs and spokes with descriptive anchor text
  • The specificity play that prints leads: nobody types "plumber Houston" into ChatGPT, they type "my garbage disposal died, who can fix it tonight", so your pages need to name the exact service, area, and situation
  • The 20-minute fixes most businesses skip: fill all 10 secondary GBP categories, complete every box, use real photos, buy local Chamber of Commerce links instead of $300 guest posts, and put an AI receptionist on the phone

🎥 Watch here


Before you go

Pick 1 play. Just 1. Run Nadine's 3-report audit on your worst video, or sketch Dan's 3-tier offer, or rebuild 1 service page with Jesse's mirror principle. Then hit reply and tell me which one you ran. I read every reply.

Keep building,

Talk soon,

- Tony

P.S. Ross Mike's skill-building loop and Tim's SEO Council both run inside Claude right now, and Tim's giving the council file away to commenters on his video. These giveaways tend to vanish once the comment sections blow up, so grab it today while it's still free.

Tony Hayes Daily Growth Signals Newsletter

Every day we handpick the top 20 marketing tips, insights, case studies, methods, workflows, and free trials we've spotted on Twitter (X) and YouTube. It's completely free and lands in your inbox 6 days a week. No fluff, just the good stuff that's actually working right now. Creator of NicheBlasta, LeadBlasta, Viral Content Pilot, and many more innovative marketing automation tools. I build and release new tools every week built with no code platforms and run a WhatsApp group and the 'Unshackled' product creation bootcamp.

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