Newsletter: 296,000 followers from a face he never filmed


Plus the board game that fixes broken ad spend and the free AI coach hiding in YouTube Studio.

If having trouble with any links, you can read the online version here

Hey Guys,

A guy grew an Instagram to nearly 300,000 followers and 10 million views per month. His face is in every video. He's never once turned on a camera for that account.

That's not a hook I made up. That's video 1, and the workflow is simpler than you'd guess. The rest of this edition is the same flavor: real systems, real numbers, mostly built by people who refuse to do the manual work.


TL;DR

A 4-person team clones a founder with HeyGen and ElevenLabs and prints views (1). A $7 printable turns into a $200K business (2). Claude Cowork works best when you complain at it instead of prompting it (3). A fresh site hits 11,000 clicks in 3 months on one backlink (4). A 4,000-year-old board game fixes your ad stack (5). A free tool builds 51 SEO pages out of the box (6). Google's new system hunts AI spam by the cluster, not the page (7). NotebookLM plus Google Vids makes avatar videos free (8). 50 microsites pull leads daily on autopilot (9). And there's a free AI coach buried in YouTube Studio almost nobody touches (10).


➡️ Your Complete Implementation Guide

Not got time to watch the videos? Grab the resources (Summary, Insights & Checklist) for each video from this Google doc.

👉 ​Access Your Complete Implementation Guide Here


1. Clone Yourself on Camera and Never Hit Record Again

A 4-person team runs an AI avatar that fooled the interviewer completely. Sarvesh hasn't filmed a single video, yet the account hit nearly 300,000 followers since September. (Credit: Edward Sturm interviewing Sarvesh.)

What you'll discover:

  • The exact tool chain: script in Claude from your old Looms and Twitter threads, audio in ElevenLabs, then feed that MP3 into HeyGen for the avatar (you give HeyGen one 3-minute clip of yourself once).
  • Why the editor matters more than the AI: B-roll and screen recordings mask the spots where lip sync slips, every 3 seconds something new is on screen.
  • The team split that makes it run: 2 editors, 1 scriptwriter, 1 strategist doing research, and the founder as final approval only.

🎥 Watch here: https://www.youtube.com/watch?v=MFNRib29SGg


2. The $7 Download That Became a $200K Exit From a 9-to-5

Sandra Di got passed over for a raise, opened an Etsy shop, made zero sales in 3 months, and then built a six-figure digital product business. Here's the full timeline.

What you'll discover:

  • Why her first shop flopped and what changed: 2 weeks of market research to find a gap (feminine wall art, affirmation cards) instead of saturated wedding templates.
  • The survey move that saved her months: she asked her email list what they wanted, and they wanted the opposite of what she planned to build.
  • How evergreen search content (YouTube and Pinterest) generated $160,000 in 2024 while she barely posted, recovering after giving birth.

🎥 Watch here: https://www.youtube.com/watch?v=_eNX_EofVfs


3. Stop Writing Perfect Prompts. Start Complaining Instead

Cal Hyslop's take on Claude Cowork flips the usual advice. The best first move is to tell it what's annoying you, then let it interview you.

What you'll discover:

  • The 3-step setup: install the desktop app, sign in with a paid plan (about $20/month), and switch to the Cowork tab.
  • The "ask me questions" trick that removes the pressure of explaining everything perfectly up front.
  • How to build a high-agency daily intelligence brief that tracks the last 48 hours in your industry and tells you why it matters to you specifically.

🎥 Watch here: https://www.youtube.com/watch?v=NqD9Jb3hJ7Y


4. 11,000 Organic Clicks in 3 Months From One Backlink

Agrici Daniel published claudeseo.md on 23 April. By mid-June it had over 11,000 clicks and 338,000 impressions, fully organic, with GitHub as the only real backlink.

What you'll discover:

  • The build: a template from v0, roughly 10 prompts, about 3.5 hours total, and then the Claude SEO skill scraped his own GitHub repo to write the site.
  • The audit loop: he ran SEO checks 5 to 7 times to push PageSpeed scores above 90 on mobile and desktop.
  • The one-line install: point Claude at claudeseo.md, pick your OS, then start with an audit and fix what it finds.

🎥 Watch here: https://www.youtube.com/watch?v=NoGGXMrDPYM


5. Surround Your Customer Like a Board Game (7 Ads, Not 1)

Jamal Muse spends $300,000 a month on ads and credits the game Go for his framework. You don't beat the customer, you surround them so buying is the only move left.

What you'll discover:

  • Why one ad always fails: a stranger doesn't trust you, has objections, and has doubts that a single creative can't clear.
  • The 7-stone sequence: awareness hook, story, product demo, social proof, educational ad, objection crusher, and the close.
  • The AI tools that build the whole stack without your face: HeyGen for avatars, Creatify for UGC-style ads, Pictory to test at scale.

🎥 Watch here: https://www.youtube.com/watch?v=CJ7r7MLL2Gw


6. Build 51 SEO-Ready Pages in About 5 Minutes

Digital Creator Avi shows a beta tool that spits out HTML sites scoring 95+ on PageSpeed, with schema baked into every page so they index, rank, and get cited by AI.

What you'll discover:

  • The input flow: business name, type, city, country, your OpenRouter API key (so you control cost), then services plus target locations.
  • What's automated out of the box: robots.txt, llms.txt, JSON sitemap, and schema markup, plus full audits and keyword research.
  • How location pages scale: a service like garage doors gets unique pages for Toronto, Oakville, Ajax, and any city you add—51 pages off the bat.

🎥 Watch here: https://www.youtube.com/watch?v=fTScm4BX2uo


7. Google's New Spam Hunter Targets Whole Networks, Not Pages

Edward Sturm breaks down a Google research paper. The system stops judging videos one by one and instead looks for the organizational fingerprint of an attack.

What you'll discover:

  • How it works: it flags the mass reuse of a single semantic narrative template, and if enough accounts in a cluster match, the whole cluster gets terminated.
  • Why Google got faster: LoRA and automatic prompt optimization let it adapt to new "slop" trends without retraining a huge model.
  • The nuance straight from Glenn Gabe: AI content isn't automatically spam, but scaled thin content is genuinely dangerous, multiple signals decide it.

🎥 Watch here: https://www.youtube.com/watch?v=I78IQS99EwU


8. Turn NotebookLM Slides Into Free Avatar Videos

Charles Terrence Harper chains NotebookLM, Gemini, and Google Vids into a full avatar video pipeline using free Google voice actors.

What you'll discover:

  • The slide start: Generate a deck in NotebookLM from a plain-language prompt, then download it as PowerPoint.
  • The avatar trick: screenshot your reference image, ask Gemini which video settings get you closest, then refine the selection.
  • The watermark workaround: drop watermarked slides into a Gemini canvas to rebuild them clean, and mute the slide track to kill the double audio.

🎥 Watch here: https://www.youtube.com/watch?v=uTlHapI-aP8


9. 50 AI Microsites That Pull Leads Every Single Day

Jesse Cunningham built 50 microsites over a year ago, and they still generate leads passively. He busts 3 myths about rank-and-rent.

What you'll discover:

  • Myth 1: They're small. AI builds sites bigger and better than most local business sites in about an hour.
  • Myth 2: You can rank any niche. You can't find the cracks. "Tankless water heater San Diego" beats "water heaters San Diego."
  • Myth 3, static pricing only: percentage-based pricing (like 10% of every job) pays far more once your sites take over an area.

🎥 Watch here: https://www.youtube.com/watch?v=CSrTdLqdek0


10. The Free AI Coach Hiding in Your YouTube Studio

Wes McDowell runs Ask Studio on his own channel live. It's powered by Gemini, it sees every second of your footage, and almost nobody uses it.

What you'll discover:

  • The dead-video revival: find your lowest-view videos, get real search terms people type, and rebuild titles around them (then punch them up in Claude).
  • The flop postmortem: It watches the exact video and tells you the second people left and why, like an unneeded second case study at 9 to 18 seconds.
  • The niche check: ask how YouTube categorizes your channel and who it thinks your audience is, then steer it back if it's off.

🎥 Watch here: https://www.youtube.com/watch?v=lIQ79IkGpjk


Pick one. Don't bookmark all ten and do none (we both know how that goes). The avatar workflow in video 1 and the Ask Studio prompts in video 10 are the two I'd run today.

Talk soon,

- Tony

P.S. Video 7 is the time-sensitive one. If you're running AI content across multiple sites, read Google's cluster-detection method now and audit your footprint before the manual actions start, not after.

Tony Hayes Daily Growth Signals Newsletter

Every day we handpick the top 20 marketing tips, insights, case studies, methods, workflows, and free trials we've spotted on Twitter (X) and YouTube. It's completely free and lands in your inbox 6 days a week. No fluff, just the good stuff that's actually working right now. Creator of NicheBlasta, LeadBlasta, Viral Content Pilot, and many more innovative marketing automation tools. I build and release new tools every week built with no code platforms and run a WhatsApp group and the 'Unshackled' product creation bootcamp.

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