10 videos that reveal what's actually working in 2025

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Hey Guys,

What if the strategies that got you here are the very things holding you back from the next level of growth?

The digital marketing landscape is shifting under our feet right now. AI is rewriting the rules of content, Google is changing the fundamentals of search, and the tactics that worked just 12 months ago are becoming obsolete.

Sticking with the old playbook is no longer an option. It's a recipe for falling behind.

Today, I've curated a power-packed list of videos to get you ahead of the curve. These aren't just tips—they're the new strategies today's top marketers are using to slash costs, automate growth, and dominate their niches.

➡️ Your Complete Implementation Guide

Here's something new I'm excited about: for each video in today's newsletter, I've created a comprehensive study guide that includes:

✅ 4-paragraph deep-dive summary of the core concepts

✅ 25 key takeaways you can reference anytime

✅ Step-by-step action checklists so you can implement immediately

No more scrambling to take notes while watching. No more rewatching to catch what you missed. Everything is documented and ready for you to use.

Access your complete study guide here

TL;DR - What's Inside Today's Edition

Google Ads & SEO: Costs are rising, and AI Overviews are taking over. Learn to lower ad spend while adapting your SEO for a world where being "cited" by AI is the new ranking.

AI-Powered Content: Discover AI tools that do more than just write generic scripts. Build apps, design sales pages, and turn one idea into a month of content.

YouTube Growth: Get a masterclass in new YouTube features, viral video frameworks, and the no-BS tactics one creator used to gain 26k subs in 7 months.

Affiliate & Digital Products: Learn what it takes to have a $200k day from the #1 ClickBank affiliate and discover the 3 types of digital products that almost always sell.

Social Media Strategy: Find out why "cringe" and "authentic" content is your new superpower in an AI-driven world and how to convert followers without being salesy.

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Your Video Masterclass Library

1. The Secret to Lowering Google Ads Costs in 2025

With CPCs and acquisition costs soaring, it feels like you're paying more to get less. But what if you could reverse that trend? This video reveals the essential strategies to not just control, but actively reduce your Google Ads costs and boost your ROAS.

What you'll discover:

• The real reasons your ad costs are increasing and why you shouldn't panic
• Five foundational tactics every advertiser must implement, from tightening conversion tracking to smart budget allocation
• Advanced strategies like high-value audience targeting, feed optimization, and how to exploit cheaper ad placements for massive gains

Watch: The Secret to Lowering Google Ads Costs in 2025

2. 5 NEW AI Tools That Just Changed YouTube Forever

Imagine creating content in hours that used to take an experienced team weeks. That's no longer a futuristic dream—it's what's possible right now with a new wave of AI tools that are complete game-changers for creators and marketers.

What you'll discover:

• How to build a fully functional app from a single prompt to use as an irresistible lead magnet
• A simple AI system to eliminate writer's block and script your videos faster than ever
• How to design and build a high-converting sales page in under 10 minutes

Watch: 5 NEW AI Tools That Just Changed YouTube Forever

3. 3 Digital Products That Always Sell (Even If You're New)

Tired of launching to crickets? After helping nearly 100,000 students, this expert breaks down the three types of digital products that have the highest chance of going viral and selling immediately, even if you have a small audience.

What you'll discover:

• Video Courses: Why they are the easiest to sell and why "less is more" is the key to success
• PDF Bundles: The counterintuitive reason "more is more" for this format and how to make your offer a no-brainer
• Audio Files: The niche strategy for making audio products work, even though they are the hardest to sell

Watch: 3 Digital Products That Always Sell

4. Google Just DESTROYED Websites (AI Scraping Update)

Google quietly flipped a switch that is breaking SEO tools and changing the rules of ranking forever. If your strategy doesn't adapt to the rise of AI Overviews, your website risks becoming invisible. This is what you need to know.

What you'll discover:

• The technical change that's impacting every major SEO tool right now
• Why old-school, long-tail keyword strategies are officially dead
• Why ranking in Google's AI Overviews is no longer optional for survival, and how it will dominate all visibility within a year

Watch: Google Just DESTROYED Websites

5. I Interviewed The #1 ClickBank Affiliate Who's Making $200k/day

What does it actually take to have a $200,000 DAY in affiliate marketing? Go behind the scenes with the #1 affiliate on ClickBank as he pulls back the curtain on the simple, scalable truths behind his incredible success.

What you'll discover:

• The single most important criteria for finding an offer that can truly scale
• The counterintuitive approach to ad copy that crushed his ego but exploded his results
• A simple method to create 1,000 ad variations from just 10 core ads

Watch: The #1 ClickBank Affiliate Interview

6. How to Grow a Personal Brand so Fast it Feels Illegal (Genius AI Strategy)

Most marketers are using AI completely backwards. They ask for a generic script and wonder why it doesn't work. Learn the insane setup process that turns one single idea into 30 days of authentic, high-performing content across all your platforms.

What you'll discover:

• The crucial first step you MUST take before opening ChatGPT to get personalized, non-generic results
• How to train an AI model on your unique brand voice and customer profile for 10x better content
• A full stack of AI tools to automate your entire workflow, from research to scheduling

Watch: How to Grow a Personal Brand with AI

7. MAJOR YouTube Announcement! 30 NEW Features Coming!

YouTube just unveiled over 30 new features that will change the entire platform for creators. From AI-powered editing to revolutionary new ways to monetize your content, you need to see what's coming to stay ahead.

What you'll discover:

• AI Creation Tools: Edit videos with AI, turn speech into songs, and generate Shorts from text prompts
• Monetization Game-Changers: A new feature allowing you to insert your OWN ad slots into any video
• Live Streaming Upgrades: Go live vertically and horizontally at the same time and use a "practice mode" before you start

Watch: 30 NEW YouTube Features Announcement

8. Ads Are Taking Over AI Search: ChatGPT, Google, Perplexity

By 2026, the battle for customers won't be fought over clicks, but for the top spot inside AI-generated answers. This video explains why AI search is becoming fully ad-driven and how you need to position your brand to win.

What you'll discover:

• The "financial pressure cooker" forcing platforms like ChatGPT to integrate ads
• The shift from keyword targeting to "conversation context" and what it means for your ad strategy
• Why being "cited" by AI is the new SEO—it provides an endorsement, not just traffic

Watch: Ads Are Taking Over AI Search

9. NEW Social Media Strategies (Do This Before 2026)

What worked on social media two years ago is failing today. Learn from a 44-year-old mortgage broker who went from creating "cringe" content to building a 7-figure brand by mastering the new rules of connection and conversion.

What you'll discover:

• How to beat saturation by shifting from "How To" to "How I" content that tells a story
• The 3C System (Content, Connection, Conversion) and why most creators fail by only focusing on one
• The "Dating Method" of conversion: stop asking for the sale and start offering a valuable, no-risk next step

Watch: NEW Social Media Strategies

10. 18 Minutes of No-BS Tactics for Actual YouTube Growth

No fluff, no filler. A creator who grew his channel to 26,000 subscribers in just seven months shares over 24 powerful, actionable tactics that he wishes someone had told him when he was just starting out.

What you'll discover:

• A secret YouTube Studio feature that lets you edit parts of your video after it's already live
• A "spy account" trick to see what YouTube is recommending in your niche with fresh eyes
• How to reverse-engineer any successful video by feeding its transcript and comments into AI

Watch: 18 Minutes of No-BS Tactics for YouTube Growth

BONUS:

My Complete List-Building System (Live Training + 2 Free Tools)

Want to see how I create lead magnets, epic blog posts, and email sequences in under 20 minutes?

My recent live training shows you the exact workflow, no theory, just me building everything in real-time while you watch over my shoulder.

I'm giving away TWO free tools in this session: YouTube Search Labs (saves and optimizes your video searches) and the Pain Point CustomGPT builder tool that helps you generate in-demand CustomGPTs in less than 3 minutes!

These are the exact tools I use personally, to build my list by tapping into other people's expertise.

Watch the 90-minute replay here: CLICK HERE

Turn Other People's Expertise Into 3 Products

Both free tools are linked in the video description.

This is the missing piece that connects everything else in today's newsletter.

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Want the Unfair Advantage?

If you're serious about staying ahead of the curve (instead of constantly playing catch-up), you need more than just intel. You need:

• ​The Social Listening System​ that finds these opportunities before they hit mainstream it's Free!
• ​TubeScraper LITE​ which you can use to gather content daily for the social listening system, it's free too!
• ​Viral Content Pilot​ turn any link into traffic-generating machines. Free LITE version!
• ​The 4-Step Email Sequence​ that converts cold leads into buyers while you sleep. This works! (Free GPT)
• ​ConverKit Free Newsletter Plan​ (Up to 10,000 subscribers)
• ​Access to our private community​ where the real strategies get shared first

The marketers making serious money aren't just reading about these strategies – they're implementing them with proven systems that actually work.

Your Next Step: From Learning to Implementation

Here's the reality: watching videos is easy. Taking action is where most people drop off.

Pick ONE video from today's list. Watch it. Use the study guide to implement the strategy today. That's how you get ahead while everyone else is still "planning to watch it later."

The landscape is shifting fast. The question isn't whether you'll adapt—it's whether you'll adapt before your competition does.

Talk soon,

- Tony

P.S. Don't forget to bookmark that study guide. You'll want to reference those checklists as you implement each strategy. Trust me on this one.