AI agents, the RaaS takeover, a hidden Meta setting, and the cold outreach Trojan Horse that actually works

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Hey Guys,

Let me give you a straight read on where things stand right now.

The old playbook is cracking. Traditional SaaS models are under pressure. Facebook attribution is lying to most advertisers. Google just quietly dropped one of the biggest Search Console updates in years and almost nobody noticed.

Meanwhile, the marketers who are actually winning in 2025 are building AI agents, pivoting to "Results as a Service," using NotebookLM as a serious research weapon, and running cold outreach campaigns so clever they don't even feel like cold outreach.

Today's edition covers 15 strategies across AI automation, traffic, SEO, business models, content, and sales. Every single one is actionable. Every single one has a video link so you can go deep on implementation.

This is one of the meatiest editions we've put together. Dig in.

➡️ Your Complete Implementation Guide

Before you dive into the videos, I want to make sure you actually get results from what you watch — not just watch and nod.

For every video in today's newsletter, we've put together a full breakdown inside a dedicated Google Doc. Each video gets a 4-paragraph summary so you understand the core idea fast, 25 key takeaways pulled straight from the content, and a step-by-step implementation checklist so you know exactly what to do next.

This is the resource that turns watching into doing.

👉 ​Access Your Complete Implementation Guide Here​

Bookmark it. Open it alongside the videos. Use the checklists.

What's inside today's edition:

AI & Automation — Clone viral faceless channels, build $10K/mo AI agents, and unlock everything Claude Co-work can actually do.

Traffic & SEO — Google Search Console's massive new AI update, a fully automated #1 ranking workflow, and the Meta attribution setting that fixes your ROAS reporting.

Business Models — Why RaaS is eating SaaS, how to escape Etsy for good, and a $300B market most marketers are completely ignoring.

Content & Outreach — The YouTube long-form playbook that's generating $34K/month, the "Free Directory" cold outreach Trojan Horse, and the high-ticket webinar structure that actually closes.

Let's get into it.

1. Stop Overthinking: Clone Viral Faceless Channels for Free

The biggest faceless YouTube channels aren't coming up with original ideas. They're repackaging 9-year-old viral concepts with today's AI tools — and it's working.

This video shows you how to legally clone a proven concept and rewrite it for safe monetisation, generate dynamic visuals using ChatGPT and Nano Banana, and build an entire video production stack using completely free tools including Meta AI, Google AI Studio, and Flow AI.

👉 Watch: How I Create Unlimited Finance & Workout Videos for Free​

2. The "Lazy" Business Model That Crushes Traditional SaaS

Building software is hard. Running an agency is stressful. There's a third option most people are sleeping on.

"Results as a Service" (RaaS) gives you 80% SaaS-style margins with high-ticket agency pricing — and you don't write a single line of code. Y Combinator is currently betting billions on this model. This video breaks down three automated RaaS businesses you can launch this week, including a free starter kit.

👉 Watch: The Lazy Business Model That Pays More Than SaaS (+ Free Starter Kit)​

3. Escaping the Etsy Trap for Better Margins

Building your business on Etsy is building your house on rented land. One algorithm shift or random shutdown and your income disappears.

This video walks through the exact two-platform stack — Instagram plus Systeme.io — that's generating consistent $11K+ months. You'll see how to use free lead magnet funnels to capture emails and trigger automated sales sequences you actually own.

👉 Watch: Forget ETSY - I made $11K with these 2 platforms​

4. AI Website Generation: From Raw Notes to Coded SaaS

Most people use AI to write mediocre blog posts. This video shows something completely different.

Feed a large stack of research into Google NotebookLM — in this case, 67+ whitepapers simultaneously — then use specific Gemini Canvas prompts to generate a fully coded, beautifully designed single-file website with Tailwind CSS. The end result looks like it came from a heavily funded SaaS team.

👉 Watch: Convert NotebookLM Into Stunning Website (No Coding Required)​

5. Unlocking Claude Co-work's Hidden Superpowers

If you're just typing questions into Claude, you're using about 10% of what it can actually do.

This video explains how to set up a foundational Claude.md file that instructs the AI exactly how your business works, how to run Sub-Agents that execute complex tasks in parallel, and how to use plugins to connect your Google Calendar and Gmail for automated scheduling. This is one to watch twice.

👉 Watch: EVERY Claude Cowork Feature Explained (in under 8 min)​

6. The Hidden Meta Ads Setting Boosting ROAS by 24%

Here's an uncomfortable truth: your Facebook ads are probably taking credit for sales that were already going to happen.

Standard 7-day click attribution is misleading most advertisers. A Meta executive just revealed the single setting — Incremental Attribution — that fixes this and shows you which ads are actually driving net-new customers. The documented lift is 24% in incremental conversions. Worth watching before you touch another campaign.

👉 Watch: Director of Meta Reveals One Setting That Can Increase ROAS Immediately​

7. 7 Tweaks to Build a Million-Dollar Amazon KDP Empire

If your self-published book is sitting dead at the bottom of Amazon's search results, these are the tweaks that change that.

This covers how to exploit Amazon's 30-day "honeymoon period" for algorithm pushes, how to niche your keywords to escape the 50,000+ result competition zones, and how to build a back-end CTA funnel inside your book that upsells readers into courses, email lists, and recurring revenue.

👉 Watch: 7 Easy Ways to Increase Your KDP Book Sales (This Made Me a KDP Millionaire)​

8. The $34K/Month Faceless YouTube Playbook

Short-form is a trap for most people trying to build real YouTube income. The money is in long-form 10-minute faceless videos — if you know how to avoid the shadowban that kills new channels.

This video explains why spamming a fresh channel with content is the fastest way to get buried, how to properly warm up a new account, and how to use a tool called VidRush to automate top-10 listicle videos with premium B-roll and AI voiceovers. It also shows the exact project management system for outsourcing the whole operation to a VA at around $5/hour.

👉 Watch: how I make $34,287/mo posting long YouTube videos (using AI)​

9. The Fully Automated #1 Ranking SEO Workflow

This is the kind of workflow you watch and immediately want to rebuild for your own site.

The setup pulls hyper-specific keyword data from Google Search Console via voice command, feeds it into an n8n workflow using Perplexity and Claude to structure review content, then automatically generates pros/cons sections, FAQs, comparison tables, and infographics — and posts the whole thing directly to WordPress scoring 80+ on RankMath.

👉 Watch: Best Vibe SEO Workflow To Rank #1​

10. Google's Massive (and Quiet) Search Console AI Update

Google just dropped one of the biggest Search Console updates in years and most people have no idea it happened.

You can now query Search Console with natural language prompts like "show me queries with strong buying intent" and instantly surface transactional keywords you'd normally spend hours digging for. There's also a simple filter trick to find low-hanging fruit keywords you already rank for in positions 4-10. This one is worth implementing this week.

👉 Watch: Google Just Dropped an AI Update for Search Console (And It's Huge)​

11. Turn NotebookLM Into Traffic and Unshakable Authority

Everyone has "AI Expert" in their bio now. That positioning means nothing anymore. This video shows how to actually build a verifiable competitive advantage.

Using Google's NotebookLM as your business brain creates a moat that's genuinely hard to copy. The video also covers how to acquire free Google AI certifications to signal credibility to B2B clients and how to make the shift from exhausting direct-response marketing into community-led growth.

👉 Watch: How to Turn NotebookLM Into Traffic: 4 Certifications (3 Free)​

12. The Overlooked $300B Digital Product Industry

While most people are chasing saturated agency models, a $300 billion digital education market is sitting wide open with 50–90% margins.

This video breaks it into three levels. Level one is digital product arbitrage — promoting other people's courses for big commissions. Level two is using AI to automate viral faceless Instagram Reels that funnel buyers to your affiliate links. Level three is creating and scaling your own high-ticket digital product past $100K/month.

👉 Watch: Want to build an online business? Try an Overlooked One​

13. The "Free Directory" Trojan Horse for Client Acquisition

Cold email is brutal when you have nothing to offer. This video fixes that with a clever entry point that most local businesses can't say no to.

The strategy uses a free directory listing as the opening. You'll see how to clean a scraped lead list to protect your sender reputation, how to import and tag leads inside GoHighLevel, and how to write a highly personalised "You have a free listing" email that starts real conversations and naturally leads into a marketing services upsell.

👉 Watch: How to Get Your FIRST Client from Your Directory Website (Complete Step-by-Step)​

14. Masterclass: The New Way to Monetize Your Content

Most people aren't struggling because their offer is bad. They're struggling because their sales presentation is structurally broken.

This masterclass covers how to define a Big Bold Promise, why over-teaching in the first 15 minutes kills your close rate, and the five types of pitches you need to weave into a 90-minute presentation to reach every buyer's psychological profile. If you do webinars, live workshops, or any kind of pitch — this is required watching.

👉 Watch: The New Way Monetize Your Content Online (Masterclass)​

15. Scaling a $10K/Month AI Agent Without Paid Ads

Building a great AI tool is only half the job. Distribution is where most developers fall flat.

This video shows how an AI agent was built to automate the Upwork proposal process — saving freelancers 10+ hours a week — and how it hit $10K MRR without spending anything on ads. The key was a "Connector Strategy" that bypasses cold outreach entirely by recruiting industry coaches as high-ticket affiliates with 30% lifetime recurring commissions.

👉 Watch: I Built a $10K/Month AI Agent​

Before you go — something worth flagging

I've just launched Evolution IM — four live sessions every month where you watch me build and test real strategies inside my own IM businesses.

Not a course. Not a recap. The actual live session where the experiment happens for the first time.

Month one is all about traffic and list building — and I've already put money on the table.

Session #1 — Tuesday 3rd March Exit Traffic Network setup, done live. I've purchased the traffic, we launch it together on the webinar and track what happens over the coming sessions.

Session #2 — Coming Sunday AI Traffic Whale — 2,000 buyer-intent clicks for $200 on a vendor deal. Again, live setup on the webinar. Results reported back as they come in.

Sessions 3 and 4 follow the same theme. Members get notified of topics first.

$97/month or $48.50 every two weeks. All sessions recorded. Cancel anytime.

If you want to go deeper than the newsletter and watch these experiments happen live — this is where that happens.

​Join Evolution IM before Session #1 ​

Talk soon,

- Tony

P.S. The Meta attribution video at #6 is the one I'd start with if you're running any paid traffic at all. Most advertisers are optimising based on numbers that are fundamentally wrong. That's a fast fix with a real impact on where your budget goes.