Including the "old-school" tactic that's crushing digital channels right now

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Hey Guys,

Ever feel like you're shouting into the void? You're creating content, running ads, and sending emails, but the needle just isn't moving. What if the secret isn't working harder, but working smarter with techniques that are actually effective right now?

I've spent today analyzing hours of expert content to bring you the latest methods that are quietly generating millions in revenue, views, and leads. But here's what caught me off guard: one of the most powerful strategies involves an "old-school" method that most digital marketers are completely ignoring.

Keep reading to find out which one...

➡️ Your Complete Implementation Guide

Before we dive into today's strategies, I've put together something special for you. For every video featured in this newsletter, I've created a comprehensive implementation package including:

✅ 4-paragraph executive summaries - Get the core insights in under 2 minutes

✅ 25 key takeaways per video - The exact tactics and principles you need to know

✅ Step-by-step action checklists - So you can implement immediately, not just consume

​Access Your Complete Implementation Package Here →​

This isn't just a newsletter you read and forget. This is your action plan for today. Bookmark it, use it, implement it.

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TL;DR: Your Marketing Cheat Sheet for Today

• AI Side Hustles: Stop wasting time on fluff. Focus on S-Tier models like AI Automation Agencies and "vibe coding" websites for real monthly income ($5k-$10k+).
• Viral Video Secrets: Use a powerful three-tool combo (Sora 2, Claude, Perplexity) to systematically create videos with a high chance of going viral.
• The $1M Landing Page: Convert 20-40% of visitors by building a lead-gen page around an online assessment using powerful "frustration" or "readiness" hooks.
• Facebook Ad Catastrophe: Meta's "Andromeda" update has changed everything. Shift to a "one campaign, one ad set, 50 ads" structure and focus on creative diversity to win.
• Email Marketing Gold: For every $1 you spend on email, you should be getting back $35-$45. The key? Hyper-segmentation, clear CTAs, and a consistent, value-packed format.
• Get Paid to Post: Facebook is paying creators up to $39,000 a month just for posting engaging content—no products needed.

1. I Ranked Every AI Side Hustle (Here's What's ACTUALLY Good)

Tired of hearing about AI side hustles that are a complete waste of time? This breakdown cuts through the noise, ranking business models based on real-world earnings and long-term potential.

What you'll discover:

• Why 99% of the AI side hustles you see online are designed to drain your bank account
• The two "S-Tier" AI business models that can actually make you an extra $5k-$10k per month: AI Automation Agencies and "Vibe Coding" websites for local businesses
• A breakdown of each side hustle's potential, scored on skills gained, earnings, ease of getting clients, and long-term viability
• Why you should avoid selling to broke people (like job seekers) and focus on high-value B2B services

​Watch the full breakdown →​

2. How I'd Use Sora 2 + Claude to Hit 1M+ Views on AI Videos

Want an unfair advantage in the attention economy? This reveals a powerful workflow for systematically creating viral videos using a trio of AI tools.

What you'll discover:

• A three-tool framework using Perplexity for research, Claude for generating and evaluating ideas, and Sora 2 for video creation
• How to write surgically precise prompts that give you Hollywood-level output with the highest likelihood of success
• The psychological triggers behind viral content: high-arousal emotions, FOMO, and pattern interruption
• A step-by-step process to generate 10 scroll-stopping concepts and then use AI to rate them, so you only work on the best ideas

​Watch the viral video tutorial →​

3. The $1 Million Landing Page (That Works For Normal People)

If you're not generating leads, your business is dead in the water. This unveils a multi-million dollar lead generation system built around a simple but powerful tool: the online assessment.

What you'll discover:

• How to use a "frustration hook" or a "results hook" to immediately grab your visitor's attention
• The structure of a high-value landing page: Hook, Value Proposition, Credibility, and a powerful Call to Action
• The 15 "best practice" questions to include in your quiz to not only score the lead but also qualify their budget and desired outcomes
• How to deliver dynamic, personalized results that guide your best leads directly to a sales call

This is converting at 20-40%. That's not a typo.

​Watch and build your lead machine →​

4. I Tested Over 1000 Ads. Here Are the Hooks ACTUALLY Making MONEY

Stop guessing what works in your ads. After testing over 5,000 ads, this breakdown reveals the hooks that are converting right now on Meta's new "Andromeda" algorithm.

What you'll discover:

• The Investment Hook: Explain the time or money it took to find your solution to build instant trust
• The Scam Hook: Why using the word "scam" is a powerful visceral trigger that creates curiosity and stops the scroll
• The "Give Me Time" Hook: Ask for an upfront time commitment (e.g., "in the next 39 seconds...") to increase user commitment and hold rates
• Why the true hook is a combination of four things: text, sound, visuals, and the overall "vibe"

​Watch and steal these hooks →​

5. How I Build Apps With Google AI Studio (No Code Required!)

The age of waiting for someone else to build the perfect app is over. This demystifies AI-powered app development, showing you how anyone can build personal, useful apps with Google's Gemini 2.5 Pro—for free.

What you'll discover:

• A step-by-step guide to using Google AI Studio to plan, build, and iterate on your own custom applications
• The power of "context engineering": how to create roadmaps and development logs so the AI stays on track with your vision
• How to build a practical "Idea Inbox" app that sends notes directly to Obsidian, complete with custom templates and AI-generated tags
• The magic of watching your ideas come to life as AI writes, debugs, and overhauls the code for you in real-time

This is the future of no-code development.

​Watch the full AI coding tutorial →​

6. Turn NotebookLM into Videos with YOUR Face (NO FILMING!)

Imagine creating a professional talking-head video podcast without ever turning on a camera. This shows you a pipeline to convert AI-generated audio from NotebookLM into a hyper-realistic video featuring your own face and voice.

What you'll discover:

• How to generate a human-sounding podcast on any topic using Google's NotebookLM
• The critical step of using a tool called Speaker Split to separate audio tracks while preserving timing
• How to create a digital twin avatar of yourself in HeyGen that can speak any script you provide
• The complete process to combine the audio and your digital avatar to create a full, synchronized talking-head video

​Watch this game-changing technique →​

7. Google Update - SEO Secrets 2025

The SEO landscape is shifting under our feet. This breaks down the latest news, including major regulatory changes and unsettling ranking turbulence from Google.

What you'll discover:

• Why "Generative Experience Optimization (GEO)" isn't something to worry about yet, but getting into Google's AI Overview is critical for traffic
• The recent ranking volatility and "Are you a human?" prompts that signal Google is trying to block SEO scraping tools
• How to spot the "death signal" in your Google Search Console that shows your impressions are down even if your average rank is up
• Why tools like Ahrefs and SEMrush could be in danger if Google succeeds in blocking their access

​Watch the latest SEO secrets →​

8. ChatGPT's App Store Just Dropped — Steal These 5 App Ideas

A new gold rush has begun, and it's happening inside the ChatGPT App Store. With 800 million weekly active users, building a simple, useful app that gets surfaced contextually can be a massive wealth creation moment.

What you'll discover:

• Why the new integrated App Store is different (and much better) than the failed custom GPTs
• App Idea #1: The AI Tax Guy - An app that connects to your financial accounts to find deductions and file quarterly taxes with a single prompt
• App Idea #2: The AI Healthcare Concierge - Find the best local doctor that takes your specific insurance
• How one person is already making $50,000 a month with a simple AI app that converts bank statements to PDFs

​Watch and get your app idea →​

9. The Dark Side of SEO: How Competitors Get You Banned

Think your rankings are safe? Think again. This dives into the world of "negative SEO," where unethical marketers use malicious tactics to get their competitors' sites deranked or even banned from platforms like Reddit.

What you'll discover:

• How competitors can use cheap, spammy links with exact-match anchor text to destroy your rankings
• The scary reality of getting your entire brand name or domain blacklisted by moderators on Reddit, killing a huge traffic source
• Why the best defense against negative SEO is a good offense: building a strong, diverse, and natural backlink profile
• The steps to take if you suspect you're under attack

​Watch and protect your business →​

10. How I Find Expired Domains with Backlink Goldmines

Looking for a shortcut to rank faster in competitive niches? Buying an expired domain with a powerful backlink profile can give you a massive head start. But it's risky.

What you'll discover:

• A step-by-step process for analyzing a domain's backlink history using tools like Ahrefs
• Red flags to watch for, such as an unnaturally fast growth of referring domains, which could signal a Google penalty
• Why you need to use the Wayback Machine to verify a domain's past niche and ensure you rebuild it with relevant content
• How to identify high-quality backlinks from authoritative sites that actually get real traffic

​Watch the expired domain guide →​

11. Facebook Ads Are Falling Apart (The Andromeda Update)

Have your Facebook Ad results been tanking? You're not alone. Meta's massive "Andromeda" algorithm update has completely changed the game, punishing old campaign structures.

What you'll discover:

• Why the old method of testing audiences with a few ads is now obsolete
• The new formula: one campaign, one ad set, and 10-50 distinct, diverse ads running at once
• How Andromeda's AI now requires creative diversity (different formats, angles, and concepts) to find the right person for each ad
• A new strategy for refreshing creative in large batches 1-2 times per month to avoid constantly resetting the "learning phase"

​Watch and fix your Facebook Ads →​

12. Learn Email Marketing in 39 Minutes!

For every $1 you put into email marketing, you can expect a return of $35 to $45. It is one of the highest-leverage activities in any business, yet so many get it wrong.

What you'll discover:

• The simple, repeatable structure for a perfect email: a strong brand-building subject line, an immediate reward (like a quote), a single valuable tactic, a clear CTA, and a "P.S." statement
• Why making it easy for people to unsubscribe is actually good for your long-term deliverability
• The power of segmenting your list—which can lead to a 791% increase in ROI
• Tactical nuggets like optimizing your preview text and why plain-text emails often outperform flashy, image-heavy designs

​Watch the email marketing masterclass →​

13. How Direct Mail Became a Secret Weapon in the Digital Age

In a world saturated with digital noise, one of the best ways to stand out is to do what others aren't. Direct mail is making a huge comeback, offering a tangible way to connect with customers and delivering an average return of $13 for every $1 spent.

What you'll discover:

• Why direct mail works so well now: digital channels are crowded, while physical mailboxes are less competitive
• How to run a campaign from start to finish, including how to acquire highly targeted mailing lists (e.g., new homeowners in your zip code)
• The "70-20-10" rule for success: 70% depends on the list, 20% on the offer, and only 10% on the creative
• Creative campaign examples, from a dentist targeting new movers with a free checkup to sending popcorn with a QR code to a product demo

This is the "old-school" method I mentioned at the beginning. And it's absolutely crushing it right now.

​Watch and learn this secret weapon →​

14. How I Made $39,000 on Facebook (Without Selling Anything)

Did you know Facebook paid creators over $2 billion last year simply for posting content? This reveals how you can get a piece of that pie.

What you'll discover:

• The first crucial step: turning on "Professional Mode" for your personal profile or business page
• Why consistency is everything—you need to be posting 5-10 times per day to get the engagement needed to be invited
• The single most important metric Facebook looks at: "Shares." Create content that people will want to share with their network
• How to avoid getting in trouble by creating original content and using AI tools to rewrite ideas in your own voice

​Watch and start earning on Facebook →​

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Want the Unfair Advantage?

If you're serious about staying ahead of the curve (instead of constantly playing catch-up), you need more than just intel. You need:

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• ​​The 4-Step Email Sequence​ that converts cold leads into buyers while you sleep. This works! (Free GPT)
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• ​​Access to our private community​ where the real strategies get shared first

The marketers making serious money aren't just reading about these strategies – they're implementing them with proven systems that actually work.

Ready to Take Action?

Look, information without action is just entertainment. I've laid out 14 proven strategies that are working right now—not theory, not hype, but documented results from real practitioners.

But here's the thing: knowing what to do is only half the battle. Actually implementing is where the magic happens.

That's why I created the complete implementation package for you—with summaries, takeaways, and step-by-step checklists for every single strategy in this newsletter.

​Grab Your Complete Implementation Package Here →​

Pick ONE strategy from this newsletter. Just one. Go deep on it today. Use the checklists. Follow the steps. Take action.

The marketers winning right now aren't the ones with the most information. They're the ones who implement faster than everyone else.

Talk soon,

- Tony

P.S. Which strategy are you implementing first? Hit reply and let me know—I read every response and often feature the best implementations in future newsletters.