ChatGPT and Perplexity are now your biggest traffic sources.

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Hey Guys,

The landscape is shifting right under our feet.

Google is changing how it treats local businesses. AI search engines like ChatGPT and Perplexity are becoming the new gatekeepers of traffic. And Facebook has completely overhauled how its algorithm finds buyers, rendering old targeting methods obsolete.

Here's the thing - if you're still doing SEO or running ads the way you did in 2024, you're already behind.

But here's what I love about these shifts: they create massive opportunities for those who move fast. I've curated 12 breakdowns that turn these changes into actionable strategies you can implement today. From an auto shop that turned a $24k investment into $2.8 million, to building your own SEO software for pennies, this edition is packed with execution-ready tactics.

➡️ Your Complete Implementation Guide

Before we dive into the strategies, I've created something that should save you hours of time.

For every single video in today's newsletter, I've built you a complete implementation package in a Google Doc:

✅ 4-paragraph executive summaries - Get the core strategy without watching the full video

✅ 25 key takeaways per video - The specific insights and tactics you can steal

✅ Step-by-step checklists - Exactly what to do next, in order, to implement each strategy

This is 12 complete breakdowns, fully documented, ready to execute. No fluff. No theory. Just the actionable steps you need.

​→ Access your complete Implementation Guide here​

Remember: information without action is just entertainment. These aren't strategies to study - they're tactics to deploy.

TL;DR - What's inside:

• Local SEO: How to hit 117x ROI by killing generic "Services" pages
• AI SEO: The exact "BLUF" format to rank in ChatGPT Search
• Client Acquisition: Using Google's "Pomelli AI" to close deals
• Tools: Building your own Ahrefs alternative with Custom GPTs
• Workflow: Mastering Google NotebookLM (2 separate deep dives)
• Paid Ads: Alex Hormozi's "Andromeda" Facebook strategy explained

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​If the video doesn't open, click here to watch on YouTube​

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1. $24K In → $2.8M Out: The Local SEO Strategy That Actually Works

Stop building generic "Services" pages. They're useless.

This breakdown reveals how a local auto shop achieved a staggering 117x return on investment in 11 months by ignoring standard advice and focusing on high-intent psychology.

What you'll discover:

• Kill the "Services" Page: Replace generic pages with specific "Money Pages" (e.g., "Emergency Brake Repair in Dallas")
• The Trust Trigger: Why real, messy photos of your team outperform stock photos every time
• Internal Linking Logic: How to connect services to blogs to homepages so Google understands your topical authority
• Niche Down: Why ranking for "Best Auto Shop" is vanity, but "Transmission Repair [City]" is sanity (and profit)

​→ Watch the complete local SEO strategy​

2. How to Rank in ChatGPT Search (200+ Mentions)

Getting traffic isn't just about Google anymore.

If you want to appear in AI answers (ChatGPT, Gemini, Perplexity), you need to stop writing for humans and start structuring for machines.

What you'll discover:

• The BLUF Method: Why the "Bottom Line Up Front" format is critical for AI citation
• Data Validation: How to use statistics and hard data to force AI to trust your content
• Parsing Optimization: Why short paragraphs (2-4 sentences) help AI parse and index your chunks better
• Schema Strategy: The specific JSON-LD markups you need to define entities explicitly

​→ Crack the AI search code here​

3. Land Clients Fast with "Pomelli AI" Audits

Most clients don't know they have a problem until you show them.

This video introduces a method to instantly scan websites, find the bleeding wounds, and sell the bandage without being "salesy."

What you'll discover:

• The Instant Authority Framework: How to diagnose a site in 30 seconds (speed, tags, broken links)
• The "Diagnosis" Pitch: How to send a video audit that leads with value rather than a pitch
• Recurring Revenue: How to turn a one-time technical fix into a monthly content retainer

​→ See the complete client acquisition workflow​

4. The 5-Minute SEO Hack: "People Also Ask" Dominance

You don't need expensive tools to build topical authority.

This hack uses Google's own data against it to generate highly relevant FAQ pages that rank.

What you'll discover:

• The Screenshot Method: How to feed Google's "People Also Ask" visually into an LLM to generate content
• The Slug Secret: Why making the question the entire URL slug can boost relevance
• Schema vs. Content: A controversial take on why you might be wasting time on FAQ schema when you should just build dedicated pages

​→ Watch the People Also Ask hack​

5. Build Your Own SEO Tools (Bye-Bye Expensive Subscriptions)

Why pay $100+/month for Semrush when you can build a custom GPT that pulls real-time keyword data for fractions of a penny?

What you'll discover:

• API Magic: How to connect ChatGPT to DataForSEO using simple JSON code (no coding skills required)
• The Keyword Spy: How to build a bot that reveals exactly what your competitors are ranking for
• On-Site Fixer: A custom agent that crawls your URL and gives you a prioritized fix list

​→ Build your own SEO tools here​

6. The $377/Day PDF Side Hustle

Passive income doesn't always need a complex funnel.

This video breaks down a simple model: selling digital PDFs to solve micro-problems using paid traffic.

What you'll discover:

• Niche Validation: How to use Udemy and TikTok views to prove people are willing to pay before you create
• Creation Stack: Using ChatGPT for content and Canva for design to build a product in a day
• The $5 Ad: A simple Meta ad strategy to drive traffic to a low-ticket digital product

​→ Start the PDF side hustle​

7. Tunee AI: Create Songs + Music Videos in One Click

Content creation is getting wild.

You can now generate a full, original song—lyrics, vocals, and melody—and a cinematic music video in a single platform.

What you'll discover:

• Sora 2 Integration: How the new video model creates visuals that match your song's lyrics
• Multimodal Creation: Upload a video and have the AI write a soundtrack to match the mood
• Commercial Rights: Why this is a game-changer for marketers needing royalty-free assets

​→ Watch the Tunee AI demo​

8. The New Perplexity AI SEO Strategy

Perplexity is leading the pack in AI search.

A recent leak of 59 ranking signals reveals exactly how to get your brand cited as a source.

What you'll discover:

• The "Freshness" Signal: Why updating old content is more important than ever for AI visibility
• Authority Chains: How to use Perplexity to find high-authority sources to link to (which makes you look trustworthy)
• The Fact-Check Prompt: A workflow to use Perplexity as your own personal editor and fact-checker

​→ Master Perplexity SEO strategy​

9. Google NotebookLM Updates: Data Tables & Exports

Google just dropped 5 new upgrades to NotebookLM that change how you handle data.

You can now turn a YouTube video into a spreadsheet instantly.

What you'll discover:

• Video to Data: How to paste a "Top 100" YouTube video link and get a clean data table of every item mentioned
• Export Power: The new ability to push your AI notes directly into Google Docs or Sheets
• Gemini Integration: How to combine multiple notebooks into a landing page or app using the new Gemini connection

​→ See the new NotebookLM features​

10. The Advanced NotebookLM Workflow (Top 1%)

Most people use NotebookLM as a basic chatbot.

This video teaches you the "Deep Research" workflow to turn it into an autonomous intelligence system.

What you'll discover:

• Deep Research Agent: How to use the new agent to autonomously find 50+ sources for you
• Source Validation: The exact prompts to check if your sources are biased or outdated before you start writing
• Multi-Format Strategy: Why you must mix PDFs, YouTube videos, and transcripts to get the best output

​→ Learn the advanced NotebookLM workflow​

11. The $40k/Month "Microsite" Engine

A transparent look at the "Rank and Rent" model.

This marketer builds simple local sites, ranks them, and sells the leads to contractors for massive margins.

What you'll discover:

• The First Call: How to cold call contractors and give them a free lead to build instant trust
• The Gatekeeper Script: How to get past the receptionist by sounding like a concerned neighbor, not a telemarketer
• Rev-Share Model: Why taking a percentage of the job is often more lucrative than a flat fee per lead

​→ See the microsite business model​

12. Alex Hormozi's "Andromeda" Facebook Ad Strategy

Facebook's "Andromeda" update changed the game.

Targeting is dead—the creative is now the targeting. Here's how Alex Hormozi is spending millions right now.

What you'll discover:

• Creative Diversity: Why you don't need new avatars if you're under $1M—you need new angles for the same avatar
• Broad Targeting: Why you should leave your ad sets broad and let the image call out the buyer
• The Testing Framework: A two-campaign structure to test hooks without destabilizing your main winners

​→ Update your Facebook ad strategy​

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• ​​Access to our private community​ where the real strategies get shared first

The marketers making serious money aren't just reading about these strategies – they're implementing them with proven systems that actually work.

Your Next Move

Look, you've got two choices here.

You can bookmark this email and tell yourself you'll come back to it later (we both know how that usually goes). Or you can pick ONE strategy from this list and implement it in the next 48 hours.

Speed of execution beats perfection every single time.

The marketers winning right now aren't the ones with the best ideas — they're the ones who execute fastest on good ideas while everyone else is still planning.

Pick one strategy. Implement it today. Then move to the next one.

That's how you build momentum.

Talk soon,

— Tony

P.S. — If you found value in this breakdown, forward it to someone who needs to see it. The best marketing strategies are the ones you actually use.