From $720K sales days to 1.2M views in 24 hours - here's what's working right now

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Hey Guys,

Today's edition is for every creator and marketer who feels like they're shouting into the void. You're creating content, building products, optimizing your site—but the needle isn't moving fast enough. What if the secret isn't about working harder, but having the right playbook? What if you could learn the exact strategies multi-million dollar brands and seven-figure creators are using right now to drive growth, and apply them to your business today?

This isn't just another list of tips. This is a curated collection of masterclasses from the front lines of digital marketing. We're diving deep into the systems, the psychology, and the tech that's winning in 2025.

➡️ Your Complete Implementation Guide

Here's something different we're doing today: I've created a comprehensive Google Doc that breaks down every single video in today's newsletter. For each one, you'll get:

✅ 4-Paragraph Summary - The core insights without the fluff

✅ 25 Key Takeaways - Actionable nuggets you can implement immediately

✅ Step-by-Step Checklists - Follow-along guides so you can actually DO this stuff

No more watching a video and wondering "okay, now what?" I've done the heavy lifting for you. Access your implementation guide here and keep it open while you read through today's picks.

TLDR:

• SEO isn't dead—it's evolving. Learn how The Telegraph is future-proofing its strategy
• Your content is a 24/7 salesperson. Discover the free system that builds trust and drives sales on autopilot
• AI is your new secret weapon for creating products, reverse-engineering competitor strategies, and building viral YouTube channels from scratch
• The sale is made before the "buy now" button. Uncover the 21-second hook that makes viewers want to buy and the psychological triggers behind a $720k sales day

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1. Publisher SEO that Works in 2025: How The Telegraph Does It

Ever wonder how a massive media company with millions of pages stays ahead of the SEO curve? The Telegraph's SEO Director, Harry Clarkson Bennett, reveals the inner workings of a top-tier publisher's strategy. Forget the overhyped trends—this is what's actually working at scale.

Here's what you'll discover:

• How to structure an SEO team by splitting "News" and "Evergreen" content for maximum impact
• The practical ways they use AI to automate internal linking and reporting without sacrificing editorial quality
• Why traditional search still drives hundreds of times more traffic than LLMs for major publishers and how they approach content for both
• Actionable advice for junior SEOs on cutting through the noise and focusing on what truly matters

Watch the full interview here

2. I Made $1.2 Million Selling Simple eBooks (Step by Step)

Think selling eBooks is a relic of the past? Brian Moran, founder of SamCart, breaks down the surprisingly simple formula that generated $1.2 million in sales from a single eBook. The best part? AI can now automate almost the entire process.

Here's what you'll discover:

• The "Rule of One"—a powerful framework to ensure your eBook is hyper-focused on solving one problem for one person, making it an irresistible offer
• A step-by-step guide to using AI to develop your idea, write the content, and design a professional-looking eBook, even with zero experience
• How to build a high-converting one-page website that sells your product on complete autopilot
• The secret to scaling an eBook to six or seven figures a year with just one sales channel

Get the step-by-step process here

3. The 21-Second Hook Formula That Makes Viewers Beg to Buy Your Product

What if you could make your sales videos feel less like a pitch and more like a blockbuster story? This breakdown of a masterclass video featuring UFC's Dana White reveals a powerful 21-second formula to captivate your audience and leave them asking to buy.

Here's what you'll discover:

• The "Hero in a Hole" framework that immediately grabs attention and creates a narrative your customer can see themselves in
• Why you should position yourself as the "guide," not the "hero," in your marketing to build trust and authority
• A 7-step formula for structuring your videos to tell a compelling story that naturally leads to a sale
• How to cast a vision for your customer's future, making your product the obvious solution to their problems

Learn the 21-second hook here

4. This Hidden AI YouTube Channel Made $100,000 In 90 Days

A brand-new YouTube channel gained 1.2 million subscribers and earned an estimated $100,000 in just three months. The shocking part? It was done using AI avatars reacting to a popular video game, without ever showing a face or using a real voice. This is a masterclass in leveraging a trending niche.

Here's what you'll discover:

• Why the Roblox niche on YouTube is a massive, untapped opportunity for creators
• A complete walkthrough of the free tools you can use to create your own AI avatar reaction videos
• The step-by-step process: from finding viral video ideas and screen recording to generating an AI avatar and editing the final short
• How the YouTube Shorts algorithm works and the key metric that determines if your video will get a second wave of views

See how it's done here

5. 33 YouTube Settings That Get You 95% More Views

Your YouTube channel has dozens of hidden settings that could be throttling your reach and keeping you from growing. This video walks through 33 specific settings that can dramatically increase your views—many of which you probably have set incorrectly right now.

Here's what you'll discover:

• When you should turn OFF "Publish to subscription feed" to avoid penalizing new video concepts
• The optimal way to structure your channel homepage and playlists to guide viewers and boost watch time
• Why your profile photo and banner are critical for building instant credibility and attracting the right subscribers
• A simple scheduling trick: why posting on a 15 or 45-minute interval gives your video a competitive edge

Optimize your channel now

6. How To Create a Digital Product Fast With This New AI Tool ($11M in Sales)

Imagine having an AI coach that acts as your personal market researcher, product developer, and copywriter, delivering a ready-to-sell digital product outline in minutes. This is the secret weapon behind a $12 million digital product empire, and it can help you bypass the most painful parts of creation.

Here's what you'll discover:

• How to break the cycle of spending months on a product only to have it fail at launch
• A live demonstration of an AI tool that validates your product idea and builds the entire framework for you
• Why the price of your product is a critical input for the AI to generate an outline that delivers 10x value
• The framework that has generated over $12 million in digital product sales, now accessible through a simple AI interface

Build your product faster here

7. Agents are Early, Visibility is Urgent: A Look at 2025 AI SEO

Cyrus Shepard, one of the most respected minds in SEO, shares a startling admission: his work has shifted from almost zero focus on AI to nearly 80% in just the last year. He explains what this urgent shift means for the future of your content and your business.

Here's what you'll discover:

• Why purely informational content is seeing major traffic declines and what you need to add to your content to protect it
• How new AI visibility tools can help you appear in AI Overviews and why that might be a double-edged sword
• The one thing your content must have that AI cannot replicate, which Google is actively looking for
• A forward-looking take on AI agents and how they will become seamlessly integrated into our marketing workflows

Get ahead of the curve here

8. How I Market My Digital Products (It's FREE)

A seven-figure entrepreneur reveals the simple, free, and evergreen system he uses to market his digital products 24/7. This is how you stop chasing algorithms and start building a predictable marketing machine that allows you to make more money while working less.

Here's what you'll discover:

• The crucial distinction between "posting content" and "building a marketing system"
• The "YouTube Solar System"—a framework to attract your ideal customer, capture their attention, and convert them into buyers
• Why consistency on YouTube is the ultimate trust-builder and the key to generating reliable, long-term sales
• The five types of content "moons" that will provide you with a lifetime of video ideas your audience is actively searching for

Build your marketing machine here

9. I Made $720K In A Day: The FASTEST Way To Monetize Your Content!

From launching to crickets to generating $720,000 in a single day. "Offers expert" Omar Elattar breaks down the profound mindset shifts and tactical changes that transformed his business. This isn't about a secret funnel—it's about the psychology of selling.

Here's what you'll discover:

• The single most foundational sales principle that most online creators and entrepreneurs get completely wrong
• Why you should sell a "program," not a "course," and the critical difference that allows you to charge premium prices
• The art of creating a context that makes people feel like buying, rather than trying to force a sale
• The three ways to gain unshakable belief in your offer: build it through evidence, buy it through investment, or borrow it from others

Learn the monetization secrets here

10. Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy

What if you could instantly download the marketing playbook of any company you admire—from a giant like Nike to your scrappy competitor next door? This video shows you how to use a powerful AI tool to reverse engineer their entire strategy and get a list of actionable experiments for your own business.

Here's what you'll discover:

• A live demo of an AI-powered browser that analyzes any website and breaks down its marketing strategy in minutes
• How to uncover the specific ad platforms, tech stack, and conversion funnels your competitors are using to win customers
• Using pre-built AI prompts to diagnose a company's positioning, ideal customer profile, messaging, and creative approach
• How to turn this firehose of competitive intelligence into a concrete action plan to strengthen your own marketing

Steal the best playbooks here

BONUS:

My Complete List-Building System (Live Training + 2 Free Tools)

Want to see how I create lead magnets, epic blog posts, and email sequences in under 20 minutes?

My recent live training shows you the exact workflow, no theory, just me building everything in real-time while you watch over my shoulder.

I'm giving away TWO free tools in this session: YouTube Search Labs (saves and optimizes your video searches) and the Pain Point CustomGPT builder tool that helps you generate in-demand CustomGPTs in less than 3 minutes!

These are the exact tools I use personally, to build my list by tapping into other people's expertise.

Watch the 90-minute replay here: CLICK HERE

Turn Other People's Expertise Into 3 Products

Both free tools are linked in the video description.

This is the missing piece that connects everything else in today's newsletter.

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Want the Unfair Advantage?

If you're serious about staying ahead of the curve (instead of constantly playing catch-up), you need more than just intel. You need:

• ​The Social Listening System​ that finds these opportunities before they hit mainstream it's Free!
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• ​The 4-Step Email Sequence​ that converts cold leads into buyers while you sleep. This works! (Free GPT)
• ​ConverKit Free Newsletter Plan​ (Up to 10,000 subscribers)
• ​Access to our private community​ where the real strategies get shared first

The marketers making serious money aren't just reading about these strategies – they're implementing them with proven systems that actually work.

Ready to Take Action?

Look, I get it. Ten masterclasses is a lot to digest. But here's the thing—you don't need to watch all of them today. Pick ONE strategy that resonates with where you are right now in your business. Maybe it's the eBook system, maybe it's the YouTube settings, maybe it's reverse-engineering a competitor's playbook.

Choose one, grab the implementation guide I put together for you, and spend time actually implementing it. That's how real progress happens—not by consuming everything, but by taking focused action on the right thing.

The strategies are right here. The playbooks are laid out. The only question is: which one are you going to run with first?

Talk soon,

- Tony

P.S. Don't forget to bookmark that implementation guide. I've spent hours breaking down each video so you can skip straight to execution. It's the difference between knowing what to do and actually doing it.